Hayley Erner is a top business coach based in Leeds. After running her own company for 35 years, Hayley started making use of a business coach. When she saw the results, and potentially how she’d been underperforming for most of her career, this made her passionate about imparting her newly gained knowledge to other business owners by becoming a coach herself. Thirteen years on and she has been an advisor, coach and confidante to a significant number of highly ambitious purpose led business leaders. Hayley works towards helping you build a business that gives you financial security, emotional freedom and the time to truly live the life you deserve.
Hayley came to us to help her with her rebrand. She wanted to create a high end, elegant and user friendly website that would attract new clients. The website need to allow potential clients to have a real insight into her personality, her professionalism and her business ethos.
The Bigger Picture
Hayley had originally been working with another agency who were engaged to supply a website and design. After many back and forths, Hayley still was not happy with the final designs as she didn’t feel it replicated the high end quality of her business, nor did it reflect her brand. When Hayley approached us, we adopted a bespoke and handheld approach and worked closely alongside her. We wanted to ensure we were fully understanding and getting to know her, we also wanted to make sure that Hayley enjoyed a stress free experience with us after having lost faith with the whole project initially. We held daily catch up meetings after working internally with her, these were done online with screen share where we were able to keep Hayley updated with works so far as well as discuss new concepts, user journey and the site in general.
The Bigger Picture
When we met Hayley she had a different website under another name. Hayley’s previous site, although outdated, had some presence within the ranking realm. We needed to ensure that as well as producing a bespoke, elegant and high end website to match her potential clients profiles and her brand, we also redirected all the old links to new pages to maintain existing rankings. As well as these elements, we also took all of the content that had been created and performed on page Search Engine Optimisation so as to give the site the best possible chance to perform to its optimum.
Scaling Up Business Coach