The National Centre for Domestic Violence is a free service helping survivors of domestic violence and abuse obtain protection against an abuser, as well as offering services to the police, probation service, domestic abuse agency workers, the legal profession and judiciary.
NCDV rely on their website and apps for referrals from different agencies for victims of domestic abuse and violence. Prior to working with e-innovate, NCDV were using an offshore agency for technical support which meant that if their website or app was down, they sometimes wouldn’t hear back regarding reparation for a few days. This service level was starting to have a significant impact on the businesses daily operations and Mark, CEO at NCDV, needed a solution – fast.
The Bigger Picture
With the initial brief of an improved SLA, e-innovate decided to look at the bigger picture alongside NCDV to look at how the technical side of the business could run at a more optimum level while being more economically efficient. We proposed a dedicated server for all of NCDV’s tech with a 4 hour Service Level Agreement to maximise optimum performance levels. Once this had been achieved, we had built up a great working relationship with the NCDV team, who then asked us to recommission their website.
With all sites and technology successfully based on one centralised server, and the referrals and business once again gaining traction, NCDV turned their attention back to their website which after several reviews, they felt was no longer fit for purpose. The project was passed to us at e-innovate with a brief that the website must be clean, be mindful of the user journey and have good rankings.
e-innovate set to work producing an optimised, elegant and navigation friendly website. With strong On-Page SEO a key focus, NCDV now have a website which appears consistently at the top of Google rankings for key searches. e-innovate are also constantly checking analytics to look at how we can further improve the user journey and experience to ensure we are keeping NCDV at the centre of the nation’s focus for this field.
Having worked so closely together to ensure we were delivering the web project NCDV was looking for, we are now working with them to overhaul other aspects of their digital presence – like their social media channels. We catch up with the team regularly to discuss moving forward with the marketing, pinpointing strategy and scheduled posts, campaigns and results. This is a great example of working and collaborating together complimenting skill-sets and enjoying a great B2B relationship.