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Who we are

Meet the designers, developers and marketers who take time to understand your business and work together to make digital easier.

Meet everyone

Karim

Founder

Karim started building websites at 14. He’s since grown the business from web development into a connected digital team, bringing people and technology together around each client’s needs. Away from work, he enjoys golf and time with his 2 young children and golden retriever, Mona.

Emil

Account Director

Em keeps projects moving and clients involved. He’s been part of the team for more than 7 years, working closely with clients to put SEO plans into practice and coordinate the specialists involved. Away from work, his attention turns to golf, particularly finding where the last shot landed.

Michelle

Marketing Director

Michelle helps you decide who to reach, what to say and where to say it. Her experience spans more than 20 years in marketing, including work with Sky, NatWest, Great Ormond Street Hospital, the RSPCA and Cancer Research UK. She brings brand strategy and everyday marketing decisions into the same plan.

Marius

Head of SEO

Marius turns complex SEO findings into priorities a business can act on. He brings more than 15 years of agency-side experience across retail and media, including fashion, food and property. His work covers technical SEO, larger-scale search strategies and AI-powered search tools. Outside work, cricket and his children’s sport and dance activities keep him busy.

Fabio

Partnership & Accounts Manager

Fabio makes sure clients feel heard and connected to the people doing the work. He looks after new and established relationships, taking time to understand what people need and helping them feel supported. Away from the office, he’s a devoted dad, keen cyclist and gamer.

Juana

Senior Designer

Juana combines graphic design with user experience and interface design, balancing how something looks with how easily people can use it. She brings more than a decade of experience to the team. Beyond the screen, she enjoys tennis, illustration and leaving stickers as small reminders of her travels.

Ramial

PPC Manager

Ramial looks after paid campaigns across our client portfolio, focusing on who the adverts reach and how the budget is used. His work centres on connecting businesses with relevant audiences rather than attracting attention for its own sake. Based in Manchester, he follows Arsenal when he’s not working on campaigns.

Grant

Senior Software Developer

Grant has spent more than a decade in digital agencies, with experience spanning bespoke websites, mobile apps, interactive games and brand activations. He also develops content management tools and connections between systems. When he steps away from development, you’ll often find him cycling the Surrey Hills trails.

Dan

Senior Software Developer

Dan combines software development with an eye for design, considering how a product works as well as how people use it. He helps turn complex requirements into digital tools that are straightforward to navigate. His interest in technology continues outside work, alongside a love of gaming.

Pete

Senior Web Developer

With more than 25 years in web development, Pete builds WordPress websites with performance, accessibility and everyday content management in mind. His technical interests extend to making music with synthesisers. Away from the screen, he enjoys time with his wife and their Old English Sheepdogs, Agnes and Edith.

Charlie

Digital Marketing Manager

Charlie brings ideas into focus through content, campaign planning and social media. He considers what will interest an audience and the practical details needed to put a campaign into action. Outside work, his interests range from football, darts and running to cooking and finding a good TV series.

Matthew

Digital Marketing Apprentice

Matthew brings a creative background in social media and football photography to his apprenticeship. He’s developing his skills across content, campaigns and the wider digital disciplines, learning how they work together. Away from his desk, he follows West Ham United around the country or heads for the nearest mountain.

Claire

Email Marketing Expert

Claire helps businesses tell their story in a way that sounds like them. She brings more than 15 years of branding and marketing experience, shaping messages that give people a reason to connect. Away from work, she enjoys getting outdoors with her family and finding inspiration in a good book.

Steve

Non-executive director

Steve brings 25 years of brand experience, including work with Nike, Converse, Santander, Fortnum & Mason, Westfield, Coty and Harrods. He sold his creative agency, The Yard Creative, in 2019. He supports Karim and the team with strategic advice and constructive challenge, while making time for new ventures and fast cars.

Mona - E-Innovate Chief Morale Officer (Mona is a dog)

Mona

Chief Morale Officer

Mona’s working day involves greeting colleagues, checking for treats and finding a comfortable spot for a nap. As Karim’s golden retriever, she has a direct line to the founder. Her main contribution is reminding everyone that there’s always time for a little attention.