Video Production

Capture attention and tell your story with dynamic video content. We don’t produce video in-house. When you need it, we connect you with a trusted production partner and co-own the process - from brief to distribution - so the output serves your brand and your goals.

How we support your video

In a fast-paced digital world, video is one of the most effective ways to capture attention and communicate your message. At EI, we we work with trusted partners across the entire video production process, creating visuals that are impactful, engaging, and tailored to your audience.

Strategy first: clarify the job of the video (awareness, consideration, conversion) and the core message.
Partner brief & selection: we scope requirements, recommend the right partner and handle the intro.
Creative direction & QA: we guide scripts, storyboards and edits to keep tone, brand and accuracy tight.
Distribution plan: we map where and how the video will work – site, landing pages, social, email, ads.
Measurement: we set KPIs (view-through, assisted conversions, dwell time) and report on impact.

What we don’t do

We’re not a video production house. We don’t operate cameras or edit in-house. Instead, we manage the brief, coordinate specialists and ensure the final cut lands commercially – no expensive showreels for their own sake.

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When video helps (and when it doesn’t)

Use video when it clarifies complex value, shows product in action or builds trust with people and proof. If copy, imagery or a demo page will do the job faster and cheaper, we’ll recommend that instead. The point is outcomes, not outputs.

Fully integrated, not bolt-on

Your video won’t live in a silo. We integrate it across your digital ecosystem – website, SEO landing pages, PPC, social and email – so it supports search visibility, conversion and brand consistency. Thumbnails, schema, transcripts and placements are handled so the asset actually works.

We don’t shoot or edit in-house. Instead, we act as your strategy and delivery partner – scoping the brief, selecting a trusted production studio and co-owning the process from concept to final cut. You get one lead contact at EI, clear milestones and creative that stays on-brand and on-goal.

Our role is to make the video work commercially: we align message and treatment to your objectives, guide scripts and storyboards, sanity-check cuts and plan distribution across web, SEO landing pages, PPC, social and email. Need updates later? We coordinate the partner for quick iterations, captions, formats and transcripts so the asset keeps earning its keep.

Bottom line: specialist craft where it counts, EI orchestration so every frame supports your wider digital strategy.

Ready to tell your story through video? Contact us.

Video Production

How we support your video

What we don’t do

When video helps (and when it doesn’t)

Fully integrated, not bolt-on

A partner for visual storytelling