2025 was one of those years that shows you what sustainable growth really looks like.
Not the polished version, but the real thing – progress mixed with pressure, pride mixed with chaos and a lot of learning along the way. From levelling up the office and shipping serious work for clients, to building our own AI platform and strengthening long-term partnerships, this year pushed us forward in the right ways.
From a commercial perspective, SEO continued to be our strongest revenue driver. More importantly, it proved its value as a long-term growth channel. Existing clients scaled with us as results compounded, ROI stayed strong and confidence in the channel grew. That kind of growth is earned, not forced, and it’s the clearest signal that the strategy is working.
AI also became a defining theme of the year. Not as a shortcut, but as a capability. We’ve seen first-hand that AI works best when it’s tightly aligned with SEO, supporting research, structure, analysis and decision-making rather than replacing strategy. At a minimum, businesses should now be implementing the right tools to track visibility across AI-led search experiences, so they can see where they’re appearing and react early when things change. If you can’t measure it, you can’t improve it.
One area that stood out in particular was healthcare. We’ve had strong success working with private health clinics, private GP services and specialist healthcare providers, helping them grow patient enquiries through search. After three years in this space, across multiple providers including The Forbury Clinic, Mill Street Dental Practice and The ENT Consultancy, we’ve developed a repeatable approach that delivers measurable growth.
Our objective for 2026 is to bring on new providers and replicate that success with clinics that are operationally ready to scale, using search as a primary driver of new patient acquisition.
The businesses we do our best work with share a common trait. They’re ready to grow, but don’t yet have a dedicated marketing team. That’s where we come in – setting positioning, building demand online and scaling acquisition in a way that supports the wider operation. We’ve seen this model work across multiple sectors, including national services, where sustained visibility has translated into long-term growth.
2025 wasn’t neat. It was messy, funny and occasionally frustrating. But it was productive, human and very much ours. Now it’s time to reset, recharge and head into 2026 focused, informed and ready to build on what’s already working.
