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PPC agency in Surrey

Reach people who are ready to act, with paid campaigns focused on enquiries, bookings and sales, and a clear view of what your advertising contributes.

Make the visit after the click count

An advert sets an expectation. The page someone reaches needs to follow through, whether they’re asking for a quote, booking a service or buying a product. They should be able to find the information they need and understand what to do next.

We look at the message, content and route to enquiry or purchase, identifying where the experience could be clearer. Our web and paid media specialists work together on improvements, keeping changes to the campaign and website focused on the same outcome.

Know what your PPC is contributing

We track the actions that matter to your business, including enquiries, bookings and sales. Alongside advertising spend, we look at conversion rate, cost per lead and revenue where the data supports it.

Your team’s feedback helps put those numbers in context. A lower cost per enquiry isn’t an improvement if the enquiries are unsuitable. We use performance and lead quality to refine the work, explaining what has changed and why we recommend the next step.

Client testimonial

What sets EI apart is their ability to transform complex digital marketing strategies into simple, actionable steps. They have a knack for deciphering the intricacies of our industry and translating them into successful PPC initiatives that consistently yield fantastic ROI. Working with them been a breeze. Their team is not only knowledgeable but also incredibly approachable. They’ve always been available to address our questions and concerns promptly. The transparency they provide through regular updates and reports instills confidence in their services, allowing us to see the tangible impact they’ve had on our business. 

- Nick Haley, LBT
Read Google Reviews

Paid search shaped around customer intent

Someone comparing providers needs different information from someone ready to request a quote. We shape Google Ads and Microsoft Ads campaigns around those decisions, connecting the searches you want to appear for with relevant adverts and website content.

That also means being selective. We focus on the products, services and locations that fit your business, rather than broadening the audience simply to increase traffic. Campaign performance helps us refine that focus as we learn which activity leads to relevant enquiries and sales.

PPC for e-commerce businesses

Your online shop needs advertising that supports purchases, not just product views. We can manage Google and Microsoft Shopping campaigns, with product feed support where needed. Google Ads activity can also include Performance Max and remarketing, depending on the campaign.

We connect paid media with your website and tracking, then assess sales, conversion rate and revenue alongside spend. That helps you understand what the advertising is contributing and whether the next improvement belongs in the campaign, the product page or the purchasing journey.

A Surrey PPC agency with a wider reach

Our studio is at Priory Farm in Nutfield, with our registered office in Reigate. We work with businesses across the UK, Europe and North America.

Tell us what you’d like your advertising to achieve. Call 0330 133 0304 or send us an enquiry.

Start a conversation

  • Which advertising platforms do you manage?

    Our work can include Google Ads, Microsoft Ads and paid social where it supports your audience and objectives. We recommend platforms around the job the campaign needs to do, rather than assuming you need to advertise everywhere.

  • Can you work with our existing advertising account?

    Yes. We can review and restructure an existing account or build a new one where that is the more appropriate starting point.

  • How quickly can PPC start producing results?

    PPC can attract visits soon after launch, but traffic alone doesn’t establish success. We assess targeting, tracking and customer actions as data builds, then refine the campaign. We don’t promise a fixed date for leads or sales.

  • How do you decide where to spend our budget?

    We start with the products or services you want to promote, the customers you need to reach and the actions you’re working towards. Spending decisions are then considered against those priorities, with ongoing adjustments informed by conversion rate, cost per lead, revenue and lead quality.

  • Can you help improve our conversion tracking?

    Yes. We can help connect your campaigns with measurement of the actions that matter, such as an enquiry, booking or purchase. The aim is to make decisions using relevant evidence, with any gaps or limitations explained rather than hidden behind a dashboard.

  • Will you help improve our landing pages?

    Yes. We can recommend changes to the pages your adverts lead to, looking at the message, content and calls to action. Our web specialists work alongside the paid media team, so the campaign and landing page support the same customer decision.

  • What sorts of businesses do you work with?

    We work with SMEs and mid-market organisations. Some need to generate service enquiries or bookings; others want to support ecommerce sales. We shape campaigns around your audience and commercial priorities, with measures that reflect what progress means to your business.

  • How will we know whether our PPC is working?

    We look beyond clicks to the actions people take and what those actions contribute commercially. Your reporting considers advertising spend, conversions, cost per lead, revenue and lead quality where relevant. We explain what is changing and what we recommend next, so you can make informed decisions about the campaign.