Posts by: Karim
Building client relationships in the digital age
Most digital marketing relationships break for one of two reasons. Either the work isn’t tied…
Aligning SEO with your business objectives
Most businesses waste money on SEO because they treat it like a scoreboard. They chase…
Business Insider’s custom GPT pilot
AI is no longer something publishers “might” use. It is already being tested inside real…
Introducing EI’s digital ecosystem diagram
Most businesses don’t need more channels. They need a clearer view of how everything connects…
A recap of 2025
2025 was one of those years that shows you what sustainable growth really looks like.…
Our take on how search is shifting and what still works
The numbers are telling us the truth, even if we don’t like it If you’re…
How to earn clicks in the AI answer era
AI can answer the question. Your job is to create the reason to click. Zero-click…
