Posts by: Karim
Google’s August 2025 Spam Update
Google flicked the switch on a new spam update on 26 August. It’s global, covers…

How to measure visibility in AI summaries
AI is already answering your customers before they click. If your brand is not cited…

Digital PR That Moves The Needle On GEO
There’s a moment in every campaign where the story clicks. For this one, it was…

The Best Custom GPT Software for Businesses in 2026
*Updated for 2026 AI is everywhere now. It is in your inbox. It is in…

Faroe Islands Expedition – Real Science, Real Impact
Mission Spiritus has just completed its third global expedition - this time, deep into the…

Keyword Mapping is the Missing Link in Your Content Strategy
Most businesses are wasting money on content that doesn’t convert. Blogs that rank for nothing.…

Hyperlocal SEO for Service Businesses
If you run a service business, your next 10 customers are already searching for you.…
