Posts by: Karim

Google’s August 2025 Spam Update

Google flicked the switch on a new spam update on 26 August. It’s global, covers…
The Google homepage on a screen under a magnifying glass

How to measure visibility in AI summaries

AI is already answering your customers before they click. If your brand is not cited…

Digital PR That Moves The Needle On GEO

There’s a moment in every campaign where the story clicks. For this one, it was…

The Best Custom GPT Software for Businesses in 2026

*Updated for 2026 AI is everywhere now. It is in your inbox. It is in…

Faroe Islands Expedition – Real Science, Real Impact

Mission Spiritus has just completed its third global expedition - this time, deep into the…

Keyword Mapping is the Missing Link in Your Content Strategy

Most businesses are wasting money on content that doesn’t convert. Blogs that rank for nothing.…

Hyperlocal SEO for Service Businesses

If you run a service business, your next 10 customers are already searching for you.…
A man writing the words Local SEO in a notebook, with an empty numbered list

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