The Pop-Up Hotel
The Pop-Up Hotel (TPUH) delivers luxury glamping experiences at some of the UK’s most iconic events - from Glastonbury to Silverstone. Known for their exceptional customer service and standout tented accommodation, TPUH needed a digital presence as premium and agile as their brand.
increase in traffic within 6mo
increase in impressions within 6mo
keywords top of Google
keywords in top 10 of Google
- SEO
- Website design
The Pop-Up Hotel
We’ve partnered with TPUH for over four years, initially creating a high-performing website that dominated the Glastonbury glamping search space. Our SEO strategy secured them the top spots on Google for competitive, high-volume keywords - helping drive consistent bookings and brand visibility.
As TPUH expanded into new event partnerships, they needed a more complex website that could handle growing operational demands, streamline the booking journey and remain fully optimised for search.
The Challenge.
With TPUH expanding into multiple events, their team faced a growing admin burden. Many room types were reused across events with only minor differences - such as pricing, availability or amenities. Cloning and editing each room manually was time-consuming and prone to error. They needed a smarter solution: a flexible way to manage room types centrally, while tailoring them to each event without duplicating effort.
Solving the problem
We developed a custom room management system within WordPress - designed specifically for TPUH’s operational needs. Each room type is now created once, with the ability to apply event-specific variations such as price, features or availability. This modular structure means the team can manage updates from a central dashboard, reducing duplication and human error while improving agility. The result: a scalable content system that supports growth without adding admin overhead.
Our approach
Strategic Discovery & UX Planning
We mapped out a new site architecture aligned with TPUH’s expanded event offering, ensuring clarity and simplicity for users.
Bespoke WordPress Development
Built from the ground up with custom features tailored to TPUH’s operational needs, enabling faster content management and better internal workflows.
SEO & Page Speed Optimisation
Every page was structured for search performance - passing Google PageSpeed Insights and built to sustain TPUH’s hard-won rankings.
Mobile-First & Conversion-Focused
Designed to perform beautifully across devices, with a user journey that prioritises ease of booking and maximises conversion.
E-Innovate designed an entirely bespoke website incorporating a challenging user-journey to convey a complex narrative covering multiple products and experiences. The execution was rapid, intelligent and already demonstrating improved user-journeys, lead generations and conversions. Highly Recommended, wonderful team to work with.
