Digital Accessibility

Your website and content should be usable by everyone who needs it. Digital accessibility helps you widen reach, reduce friction in the user journey and protect trust in your brand.

It also improves the foundations that search engines rely on: clear structure, meaningful content and a better experience for real people.

Accessible works better for everyone

Accessibility isn’t only for people with permanent disabilities. It supports anyone dealing with temporary or situational barriers – like watching a video without sound on a train, using a site one-handed, or relying on clear text under bright light.

When you design and build with accessibility in mind, you reduce drop-offs and make it easier for more users to take the next step.

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Accessible websites are only part of the picture. If your site hosts PDFs, brochures, forms, reports or slide decks, those assets need to be accessible too.

We partner with GrackleDocs to provide a proven route to accessible PDFs and documents, with specialist support and enterprise-level tooling when you need it.

Websites

For most organisations, the website is the front door. If it’s hard to use with a keyboard, screen reader or zoom, you lose potential customers before they reach your offer.

We design, build and remediate sites to meet WCAG standards – and we typically aim for WCAG 2.2 Level AA standard at handover. That includes structure, navigation, contrast, forms, templates and content patterns your team can maintain.

What you can expect:

Accessibility reviews and prioritised recommendations
Design and development fixes (templates, components, UI patterns)
Accessible content guidance for editors
Support after launch so changes stay compliant

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Documents

If you publish or send documents, accessibility matters as much as the web pages around them. An inaccessible PDF can block someone from completing an application, understanding a policy, or making a buying decision.

Through our delivery and GrackleDocs partnership, we can help produce documents aligned with WCAG and PDF/UA, so they work properly with assistive technology.

Typical support includes:

Audits and remediation for existing PDFs
Accessible templates for ongoing creation
Guidance for Google Workspace and Microsoft outputs (where relevant)

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Comms

Accessible communication is about clarity. Plain language, consistent layouts, meaningful headings, sensible contrast and descriptive alt text make content easier to understand and easier to use.

We help teams make day-to-day communications more accessible across web content, documents and social posts – without losing brand personality.

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Training

Long-term accessibility depends on what happens after launch. If your team publishes new pages, uploads documents or runs campaigns, they need a practical baseline they can apply confidently.

We offer training delivered by IAAP certified experts, covering document accessibility, accessible content management, accessible comms and accessible social. You can keep delivery with us, bring it fully in-house, or run a shared model.

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Do I need to be accessible, and are there penalties if I am not?
Your obligations depend on where you operate and where you sell goods or services. Some regions attach significant penalties to non-compliance, so it’s worth taking it seriously early. (We’re not legal advisers, but we can help you assess risk and implement improvements.)

For example, non-compliance with the European Accessibility Act standards in Ireland can carry penalties of fines up to €60,000 and/or imprisonment of up to 18 months, while non-compliance with AODA regulations in Ontario, Canada could result in maximum fines of $100,000 per day for corporations, and $50,000 per day for individuals.
Is there an accessibility standard?
Most accessibility frameworks reference the W3C Web Content Accessibility Guidelines (opens in new window) as the baseline, commonly at Level AA. For documents, PDF/UA (opens in new window) is widely used as the technical standard for accessible PDFs.
Can I use an accessibility widget to make my website compliant?
Overlays don’t fix the underlying issues in your code or content. They can create new barriers for assistive tech users and they don’t remove legal risk.

If you’re considering an overlay, we recommend investing that budget in real remediation and accessible patterns your team can maintain.
What if my target clients don't have disabilities?
Accessibility still matters. People research and buy on behalf of others, and many accessibility needs are temporary or situational. Making your digital estate easier to use reduces friction for everyone, including high-intent users trying to complete a task quickly.
Doesn't "accessible" just mean boring looking?
No. Accessibility doesn’t remove creativity – it adds constraints that protect usability. With thoughtful design, you can create distinctive work that still meets contrast, structure and navigation requirements.
If you build me an accessible website, am I future-proofed?
You’ll be in a strong place at handover, but accessibility is ongoing. New pages, new components and uploaded documents all need to follow the same standards, otherwise compliance can slip.

That’s why we include guidance, QA options and training, depending on how you want to run content long-term.
Is accessibility expensive?
Accessibility is often more about doing things properly than adding “extra”. Costs usually come from retrofitting rushed builds, inconsistent templates or unmanaged documents.

A planned approach typically saves time and reduces rework, while widening reach and lowering risk.

If you want to improve digital accessibility across your website, documents and communications, we’ll help you prioritise what matters and make progress measurable.

Digital Accessibility