Digital PR Service

Digital PR Service Summary
We plan and deliver Digital PR that earns high-authority coverage, brand mentions and links to strengthen SEO and increase your eligibility for AI citations. Campaigns are engineered for authority, entity clarity and crawlability – not for direct lead generation. You get a clear plan, transparent outreach and reporting that ties PR to search performance and AI visibility.

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Services
- Digital PR campaigns for links and brand mentions
- PR landing pages and linkable assets
- Entity optimisation and structured data (schema, profiles, citations)
- AI citation tracking and snapshot reporting
- Data stories and expert commentary
- Media list building and journalist pitching
- Newsjacking and reactive outreach
Why EI
- SEO-first PR for authority and AI visibility
- Clear scope, timeline and pricing
- Stories built from research, audience insight and data
- Ethical outreach and quality control
- Built to reinforce E-E-A-T and entity signals across your web estate
- Ongoing support after launch

Hi, we're an SEO agency who use Digital PR to boost online visibility

We judge ideas on news value, search value and link potential. The output is authority, cleaner entities and stronger eligibility for AI answers.

High-impact Digital PR

Strong campaigns start with a hook. We map audiences, sources and angles, then build stories that journalists can run the same day. From consumer angles to expert-led guidance, everything is packaged and press-ready with quotes, data and assets.

What this means in practice:

Outcome we optimise for: authority-passing links, credible mentions and entity reinforcement that help your brand surface in AI answers.
Targets: national outlets and high-reach publishers such as the Daily Mail, Telegraph and Express, supported by relevant tier two titles.
How we package stories: press-ready commentary, data bites and assets that journalists can lift and run the same day.
How journalism works here: the article is not your voice. Reporters will shape the narrative for their audience. Speed and flexibility beat perfect wording.
Approval rules: minimal edits, rapid sign-off. If needed we can switch the quoted expert, but we do not renegotiate angles with newsrooms.
Measurement: links, referring domains, brand mentions and AI citation lift, not direct traffic or enquiries from the coverage itself.

This approach prioritises the signals that matter to search and AI: authoritative sources citing your brand, clear entities, and content that is easy to crawl and attribute.

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SEO-first digital PR

Performance and visibility over time.

Our PR work is integrated with technical SEO so authority signals are easy for search engines and AI systems to interpret.

What we wire in:

Linkable assets mapped to search intent
Internal linking to concentrate equity to priority URLs
Schema (Article, FAQ, Person/Organisation) to clarify entities
Consistent brand profiles across listings and knowledge sources
Publication mix that passes trust and topical authority

Easy to track, fully supported

You stay in the public eye.

We report on the signals that matter to search and AI, not vanity PR metrics.

You’ll see:

Coverage log with link status and authority
AI citation snapshots by platform and topic
Referring domains and equity flow to target pages
Entity and schema health checks
Follow-ups to convert brand mentions to links where possible

Proof that Digital PR boosts AI visibility

Most AI answers cite brand-controlled sources. A recent analysis of 6.8 million AI citations found 86% came from sources brands own or manage – primarily websites and listings. That’s why our Digital PR focuses on authority, entities and structured content, not referral traffic.

In practice, the expected outcome from Digital PR is stronger domain authority, clearer entities and an increase in AI snippet citations around priority topics – with minimal direct traffic from the articles themselves.

Buildsafe: The Express property piece on damp warning signs.

Consumer advice angle on damp warning signs placed across national and niche media.

Results snapshot: 289 AI snippet appearances across platforms by 15 Aug 2025, with domain rating rising from 31 to 41 during the main campaign window before settling at 38 during an algorithm update.
Backlinks and referring domains increased as syndications rolled out. Minimal direct referral traffic, but a clear lift in AI visibility on structural warranty terms.

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5 Real Estate: Daily Mail feature on best Spanish towns for Brits.

Consumer travel/property insight angle placed across national lifestyle media.

3 national placement(s) including Daily Mail, with 24 syndicated pickups across regional and niche titles. Clear uplift in branded search and destination-related visibility from Sep to Oct 2025.
Growth in referring domains. Minimal direct referral traffic expected from editorial, but stronger authority signals for property and relocation terms and improved eligibility for AI snippets referencing UK-to-Spain moving guidance.

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A smartphone user browsing the 5 Real Estate website

The Forbury Clinic: UNILAD health feature on five penis health changes explained.

Expert-led health advisory angle placed in high-reach national youth media.

UNILAD placement driving authoritative brand mentions and expert quotes, with additional mentions across health and lifestyle republishers.
Growth in referring domains and improved visibility for informational urology queries
Direct clicks were modest as expected from editorial, but E-E-A-T signals strengthened, improving the clinic’s likelihood of being cited in AI-generated answers for men’s health topics.

Read PR Read PR

Digital PR Agency Office

We are based in Reigate, Surrey and work with businesses across the UK, Europe and North America.

Call us on 0330 133 0304 or submit an enquiry using our online form.

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Is Digital PR meant to drive enquiries?
No. We run Digital PR as an SEO activity to build authority, clarify entities and increase eligibility for AI citations. Any leads are incidental.
How much control do we have over the final articles?
Limited. Journalists shape the story for their audience. We provide expert quotes, data and assets, but outlets decide headlines, copy and placement. We focus on getting high-authority mentions and links, not perfect wording.
Why do you move so fast and limit edits?
News cycles are short. Speed and flexibility get coverage. Over-editing kills momentum. We use pre-agreed talking points and switch the quoted expert if needed, but we don’t renegotiate angles with newsrooms.
What input do you need from us?
Light and front-loaded. We’ll agree priorities, approved topics, on-record facts and a media-safe bio for your spokesperson. After that, we handle ideation, packaging, outreach and follow-up.
What sort of businesses do you work with?
We partner with ambitious SMEs and mid-market organisations that want digital to drive growth. Most clients come to us when they need a website that performs, reliable lead generation, or bespoke software that streamlines how they work. We’re sector-agnostic by design and focus on outcomes, not jargon.

Recent work spans healthcare and clinics, fitness and wellness, professional services and finance, manufacturing and field services, e-commerce and consumer brands. If you value straight advice, measurable results and a team that feels like an extension of yours, we’ll be a good fit.
How is success measured if not by referral traffic?
By authority and AI visibility against minimum KPIs. We set targets for links/mentions, referring domains to priority pages, entity and schema health, and AI citations/snippets by platform. If we don’t hit the agreed minimum KPIs within the campaign window, we design a new PR angle and run a full additional push at no extra fee.
How long does a campaign take?
Approximately 3 months. That includes ideation, approvals, outreach and follow-up to secure links and convert brand mentions to links where possible.
How much does a campaign cost?
Campaigns start from £3,600 per campaign (£1,200 per month for 3 months) for a minimum of 5 high-authority press publication links. Pricing scales with ambition — as KPIs increase (more links, tougher publications, expanded outreach, additional assets), the investment rises accordingly.

Digital PR Service