Generative Engine Optimisation agency
Help the right people find and trust your business when they’re using AI-generated answers to research a problem, compare options or decide what to do next.
- About our Generative Engine Optimisation service
Make your expertise easier to find, understand and reference
People are increasingly asking AI tools detailed questions before they visit a website. They want clear answers, credible sources and practical next steps. If your information is difficult to understand, inconsistent or unsupported by useful evidence, it may be less likely to help people during that research.
We start with the questions your customers are trying to answer, the information they need to make a decision and how your existing website supports that journey. Then we identify practical improvements across content, technical foundations, authority and reporting.
You’ll understand what we recommend, why it matters and where human review remains essential.
Our GEO services
- GEO audits and prioritised improvement roadmaps
- Customer question, search intent and AI discovery research
- Content structure, expert information and FAQ planning
- Technical SEO, schema and website clarity
- Digital PR and authority planning
- Measurement across search visibility, AI citations and commercial outcomes
Why work with us?
- We focus on the customer question, not the latest platform
- GEO is planned alongside SEO, content and website improvement
- We review your existing information before recommending more content
- Technical, content and authority specialists contribute to the same plan
- Recommendations are explained in plain English and connected to real priorities
- Reporting helps you understand what is changing and where to focus next
Give your information a clearer structure
AI-generated answers work from information that already exists online. Clear headings, focused pages, useful explanations and consistent terminology can make it easier for people and systems to understand what your business does, who it helps and why it is credible.
We review how your website explains services, expertise, processes and common questions. Then we identify gaps, overlaps and opportunities to make important information easier to find and use. That may mean improving a service page, creating supporting guidance or connecting related content more clearly.
The aim is not to publish more for the sake of it. It is to make each important page more useful to the people researching your business.
Build credibility beyond your website
A helpful website matters, but it is only part of the picture. People need reasons to trust the information they find, especially when they are making an important decision. Evidence, expert insight, consistent brand information and credible third-party mentions can all contribute.
We consider where your authority is already visible and where it needs strengthening. That could include clearer expert profiles, original research, case studies, digital PR or content that addresses a genuine customer concern with more depth than a short answer can provide.
This gives your brand a more reliable foundation across search and AI-led discovery, while helping prospective customers feel better informed when they reach your website.
GEO and AI-led discovery in practice
National Centre for Domestic Violence
We helped NCDV achieve more than 350 AI citations across important domestic abuse topics, including non-molestation orders, controlling behaviour and domestic abuse statistics.
National Legal Service
We helped National Legal Service earn more than 250 AI citations around family law and child care topics, with lead volumes from AI-led discovery increasing month on month.
Buildsafe
We helped Buildsafe earn more than 250 AI citations across informational and commercial-intent searches. Leads from AI-led discovery have also continued to increase month on month.
Doree Bonner International
We helped Doree Bonner secure more than 150 AI citations for moving and storage services, alongside location-led research questions such as “is Glasgow a nice place to live?” and “can I move to Scotland from England?”
J&J Franks
We helped J&J Franks achieve 57 AI citations across practical customer questions and key service searches, from “what is sharp sand used for?” to “how much does it cost to hire a skip in Surrey?”
Environmental & Technical Services (ETS)
We helped ETS achieve 29 AI citations within 3 months, covering priority product terms such as environmental chamber and climate chamber, alongside relevant searches about F-Gas rules in the UK.
Client Testimonials
Measure what helps the business move forward
Visibility can provide useful context, but it is not the outcome on its own. We agree measures that relate to what you are trying to achieve, whether that is better-quality enquiries, bookings, sales, lead quality or more informed conversations with prospective customers.
We can review how your brand appears across relevant search and AI-led research journeys, alongside website activity and conversion data. This helps us understand what is changing, what evidence supports the change and which improvements should be prioritised next.
You will not receive a dashboard full of figures with no direction. Reporting should help your team make a clearer decision about what to do next.
Keep people in control of the information
AI-led discovery changes quickly, so it is important to stay practical. We do not treat an AI-generated answer as a guaranteed referral, or assume that a citation tells the whole story. The information shown can vary by question, user, platform and time.
Our role is to strengthen the quality and clarity of the information you control, then monitor relevant signals over time. Your team remains close to the detail, particularly where accuracy, regulation, brand reputation or specialist knowledge matter.
GEO works best when human expertise guides the process. We help you create a useful, reviewed and maintainable foundation rather than chasing short-term tactics.
Generative Engine Optimisation from our Surrey team
Our studio is at Priory Farm in Nutfield, with our registered office at Hamilton House, 87-89 Bell Street, Reigate, RH2 7AN. We work with businesses across the UK and internationally.
Tell us what you want people to understand about your business, which questions customers ask most often and where your digital information feels unclear or disconnected. You do not need to arrive with the answer.
Call 0330 133 0304 or submit an enquiry.
Your GEO questions, answered
- What is Generative Engine Optimisation?Generative Engine Optimisation, often shortened to GEO, is the work of making your information clearer, more useful and more credible for people using AI-generated answers as part of their research. It builds on many of the same principles as good SEO, including useful content, technical quality, clear structure and trusted information.
- Is GEO different from SEO?GEO and SEO are closely connected. SEO helps the right people find useful information through search, while GEO considers how that same information may be surfaced or referenced in AI-led discovery. We do not treat them as separate strategies because both depend on clarity, relevance, credibility and a good customer experience.
- Can you guarantee that AI tools will cite our website?No. AI-generated answers can change based on the question, platform, user and available information. We do not guarantee citations, rankings or traffic. Our work focuses on improving the quality, structure and credibility of your digital presence so it is better placed to support discovery over time.
- What does a GEO audit include?A GEO audit reviews the questions your customers are likely to ask, the pages and information you already have, technical foundations, content structure, evidence of expertise and wider authority signals. We use this to create a prioritised roadmap based on what is most useful for your audience and commercial goals.
- Do we need to create lots of new content?Not necessarily. Often the first opportunity is to improve information that already exists. We may recommend clearer service pages, more helpful FAQs, stronger internal linking or better use of your team’s expertise before creating new content.
- How does digital PR support GEO?Digital PR can help build credible mentions, coverage and links that strengthen your wider online authority. It also gives you the opportunity to share expert insight, original research and useful stories with relevant audiences. The value depends on the relevance and quality of the opportunity, not simply the number of placements.
- How do you measure GEO activity?We measure the signals that are relevant to your goals. This may include visibility for priority questions, appearances in AI-led research journeys, organic search performance, website engagement, enquiries, bookings, sales or lead quality. We use those measures to inform the next decision rather than treating visibility as the end result.
- Is GEO suitable for every business?GEO can be useful where prospective customers research before they buy, particularly when they need clear information, reassurance or specialist expertise. The right approach depends on your audience, website, sector and existing search visibility. We will review the opportunity before recommending a programme of work.
