News & Insights
Business Insider’s custom GPT pilot
AI is no longer something publishers “might” use. It is already being tested inside real editorial workflows, with real output going live. If you run…
Introducing EI’s digital ecosystem diagram
Most businesses don’t need more channels. They need a clearer view of how everything connects - and how that connection turns into visibility, enquiries and…
A recap of 2025
2025 was one of those years that shows you what sustainable growth really looks like. Not the polished version, but the real thing – progress…
Digital PR That Moves The Needle On GEO
There’s a moment in every campaign where the story clicks. For this one, it was…
The Best Custom GPT Software for Businesses in 2026
*Updated for 2026 AI is everywhere now. It is in your inbox. It is in…
Faroe Islands Expedition – Real Science, Real Impact
Mission Spiritus has just completed its third global expedition - this time, deep into the…
Keyword Mapping is the Missing Link in Your Content Strategy
Most businesses are wasting money on content that doesn’t convert. Blogs that rank for nothing.…
Hyperlocal SEO for Service Businesses
If you run a service business, your next 10 customers are already searching for you.…
How Much Does a Website Cost?
Your website is your most powerful digital asset and your first impression. In today’s market,…
What is a Custom GPT and why does your business need one
It started with a simple question: “How do we get our time back?” One of…
