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Accessible website design

Make your website easier for more people to understand, navigate and use. We design accessible websites around clear content, practical interactions and the everyday tasks your customers need to complete.

Make important journeys easier to complete

Accessibility becomes particularly important when someone needs to do something: submit an enquiry, book an appointment, make a purchase or apply for a service.

We design forms, navigation and interactive elements so the next action is understandable and people can recover when something goes wrong. Focus states, labels, instructions and error messages all contribute to that experience.

We also consider mobile layouts, text resizing and colour contrast alongside the wider journey. These aren’t separate technical exercises. They affect whether someone can understand what’s happening and complete the task with confidence.

Give your team a website they can keep accessible

A carefully designed website can become harder to use over time if new content introduces unclear headings, inaccessible documents or images without useful text alternatives.

We build reusable components and content patterns that make good practice easier to maintain. Your team gets guidance on the everyday decisions it controls, including headings, links, images and page structure.

Where a change needs specialist input, we can stay involved through ongoing support and quality assurance. Accessibility then becomes part of how the website is managed, rather than something checked once before launch.

Design for accessibility without flattening your brand

Accessible design still leaves room for personality, strong imagery and distinctive layouts. The challenge is making sure those choices don’t create unnecessary barriers.

We consider colour contrast, typography, hierarchy and interaction patterns alongside your existing visual identity. Where something creates difficulty, we explain the issue and work with you on an alternative rather than treating accessibility as a reason to remove all creative expression.

The result should still feel recognisably yours. It should simply be easier for more people to read, understand and use.

Build accessibility into the way you publish

A website is only one part of the experience. A customer might download a PDF, watch a video or read a social post before they ever complete a form.

We help you think about those touchpoints together. Your website can establish accessible content patterns, while document and communications guidance helps your team carry those principles into other formats.

That gives accessibility a more useful place in the organisation: part of everyday publishing and customer communication, rather than a project that belongs only to the development team.

Client Testimonials

Google reviews

Talk through your accessibility priorities with our team

Tell us whether you’re planning a new website, improving an existing one or trying to understand where the main barriers sit. We’ll help you identify a practical starting point and explain what the work involves. Call 0330 133 0304 or send us an enquiry.

Start a conversation

  • Do you build new accessible websites or improve existing ones?

    Both. Accessibility can be considered from the beginning of a new website project, or we can review an existing site and prioritise changes that remove significant barriers. We start with the current experience and the people using it before deciding whether improvement or rebuilding is the right route.

  • Which accessibility standard do you work towards?

    We commonly work towards WCAG 2.2 Level AA, depending on the organisation, website and agreed scope. WCAG provides testable criteria for web accessibility, but meeting a technical standard and meeting every legal obligation are not necessarily the same thing. The target and assessment approach should be agreed at the start of the project.

  • Will accessibility restrict our website design?

    It shouldn’t remove your brand’s personality. Accessible design still allows distinctive typography, imagery and layouts. We work within practical requirements around areas such as contrast, navigation, readability and interaction, explaining where a design choice needs adapting and why.

  • Can you test our website with screen readers and keyboard navigation?

    We can include manual accessibility checks alongside technical testing, including keyboard interaction and assistive-technology considerations. The exact testing methods and scope should be agreed for the project, particularly where formal audit or specialist user testing is required.

  • Can you help with accessible PDFs and other documents?

    Yes. Through our partnership with GrackleDocs, we can support accessible PDFs and content created through tools such as Google Workspace. That helps extend accessibility beyond the web pages themselves.

  • Will the website still be built with SEO in mind?

    Yes. Clear heading structure, meaningful links, usable navigation and technically sound pages support both accessibility and search visibility. We also build broader SEO foundations into the website, including page structure, metadata readiness, internal linking and performance. We don’t guarantee rankings.

  • How do we keep the website accessible after launch?

    Your team needs practical guidance as well as an accessible starting point. We create consistent templates and components, explain how to publish content within them and can provide ongoing support as the website changes. Accessibility needs continued attention when new pages, documents and features are introduced.

  • Does an accessible website guarantee legal compliance?

    No. Accessibility requirements depend on the organisation, services and jurisdictions involved. We can design and develop towards an agreed accessibility standard and help identify technical barriers, but that is different from providing legal advice or guaranteeing compliance. Organisations should obtain appropriate professional advice where legal obligations need confirming.