E-Commerce Website Design
Web Design Service Summary
Your e-commerce website should do two jobs well: help customers find what they want quickly, and make buying feel straightforward and trustworthy. We design and build online stores that improve conversion rate, support repeat purchases and keep performance strong on mobile.
You get an accessible, fast build with SEO foundations in place and a CMS your team can manage in-house. We can also integrate the systems behind the scenes – stock, fulfilment, subscriptions and email journeys – so the site supports growth without adding admin overhead.
E-Commerce Web Design Services
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Website planning, UX and user journeys
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Shopify and WooCommerce design and build
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Product catalogue structure (categories, filters, search)
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Product page templates built to support confidence and conversion
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Basket and checkout optimisation to reduce drop-off
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Subscription and repeat order functionality (where relevant)
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Payments, shipping and tax configuration
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On-page SEO and content structure aligned with intent
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Performance and Core Web Vitals improvements
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Accessibility and compliance-friendly design
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Analytics and conversion tracking (GA4 events, ecommerce tracking, form goals)
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Care plans, security updates and ongoing improvements
Why EI
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A joined-up team across strategy, design, build and search – fewer handovers, clearer accountability
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Websites built as growth platforms, not one-off marketing assets
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Clear, commercial decision-making that prioritises revenue and retention over “nice to have” features
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A platform your team can update confidently, with support when it matters
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Designed to improve conversion, not just look good
E-commerce design has to earn trust quickly. We focus on clarity: pricing, delivery, returns, reviews, and product information that answers questions before they become objections.
We also design for behaviour. That means category and search experiences that help people narrow choices, product pages that make decisions easier, and a checkout built to reduce hesitation.
Performance that protects sales
Speed isn’t a “nice to have” in e-commerce. Slow browsing and delayed checkouts increase abandonment, particularly on mobile. We build with performance in mind from day one – clean templates, sensible plugins/apps, and an approach that keeps the site stable as you add products, campaigns and seasonal traffic.
E-Commerce Website Portfolio
Big Bakes Bakery - WooCommerce store built for delivery and collection
Big Bakes Bakery is a successful cake shop in Devon that opened online to expand reach beyond walk-in trade. We built a custom WooCommerce store that supports delivery and collection ordering, with clear product flows that make choosing, scheduling and checking out straightforward.
Key outcomes:
- Online ordering designed around real fulfilment constraints
- Branch-aware collection options to reduce customer confusion
- A store the team can manage day-to-day without developer dependency
Suburban Bottle Store - Shopify build for an alcohol e-commerce brand
Suburban Bottle Store needed a Shopify site that feels clean, fast and easy to buy from – while handling the realities of ecommerce in a regulated category. We delivered a custom Shopify build with a clear catalogue structure and a journey designed to reduce drop-off from product to checkout.
Key outcomes:
- Shopify configured for a simpler merchandising workflow
- Navigation and collection structure built to help discovery
- A foundation that supports ongoing campaigns and product drops
New Forest Water - WooCommerce with subscriptions and customer automations
New Forest Water needed a store that supports repeat purchasing, customer engagement and operational efficiency. We built a custom WooCommerce website with subscription functionality and background automations that help maintain customer communication and retention over time.
Key outcomes:
- Subscription journeys designed to reduce churn risk
- Automations that support engagement without manual effort
- An ecommerce platform built to scale with catalogue and demand
What Clients Say
E-Innovate transformed our online presence with a stunning website and an effective digital strategy. Their expertise has opened up new channels for growth and brought our brand to customers who appreciate high-quality, locally sourced spring water.
Our Web Design Office
We’re based in Reigate and work with organisations across the UK, Europe and North America. When it helps, we can meet in person, but most progress comes from clear goals, good planning and accountable delivery.
Call us on 0330 133 0304 or submit an enquiry using our online form.
E-Commerce Website Design FAQs
Do you build on Shopify or WooCommerce?
Both. We’ll recommend the best fit based on catalogue complexity, subscription needs, integrations and how your team wants to manage the store.Can you migrate products and customers from our current platform?
Yes. We can plan and deliver migrations, including URLs and redirects to protect SEO and minimise disruption.Can you help reduce checkout drop-off?
Yes. We prioritise the biggest friction points first: clarity on delivery/returns, trust signals, form length, mobile usability, and payment options.Do you support subscriptions and repeat orders?
Yes. We can build subscription journeys and supporting automations where they make commercial sense for your product model.Do you provide ongoing support?
Yes. We offer care plans covering security, updates, monitoring and continuous improvement, so performance and reliability don’t slip over time.
