Challengemy
Building a brand and a secure platform that makes legal support feel clearer, calmer and easier to act on
- Software
- UI/UX
- Video
- Website design
ChallengeMy
ChallengeMy is a free, impartial guidance service designed to help people understand their situation, take the right first step and find the right solicitor when they need one. The brand promise is simple: clarity, confidence and support through life’s legal challenges.
ChallengeMy’s model relies on trust. For users, that means plain-English guidance and a steady process from first contact onwards. For partner firms and consultants, it means a secure system that keeps cases, communication and costs organised.
EI supported ChallengeMy end-to-end in Phase 1, bringing the brand and platform to life. We developed the brand foundations, designed and built the main website, and created two additional microsites tailored to solicitors and consultants. Alongside the public experience, we designed and developed a secure, role-based Laravel portal that enables the team to manage enquiries, cases, messaging, meetings, documents, EOIs, weekly timesheets and monthly invoicing, with integrations including Veriff for verification and Zoom for meeting scheduling.
The result is a joined-up launch: a public-facing presence that earns trust quickly, and a bespoke operational platform that creates IP for the business and sets up future phases including AI, deeper automations and a resource hub.
The Challenge.
ChallengeMy needed more than a marketing website. They needed a cohesive brand presence and a secure, role-based platform that could support a complex operational workflow from day one – while setting up a scalable foundation for future phases. The core requirements were to:
- Launch a credible public-facing brand and web experience that explains the service clearly and drives enquiries
- Create a secure portal to manage the end-to-end lifecycle of enquiries and cases, with strong permissions and auditability
- Build reusable IP that ChallengeMy can evolve over time, rather than a one-off system that becomes a bottleneck
- Deliver Phase 1 in a way that sets up future phases, including AI features, deeper automation and a resource hub
Project scope
EI delivered a full Phase 1 build across brand, web and platform:
Branding
Brand foundations to support trust, clarity and accessibility across digital touchpoints.
CMG Website
A new public website for ChallengeMy, designed and built to communicate the model in plain English, reduce uncertainty and convert visitors into consultation requests.
Two additional microsites tailored for solicitors and consultants, designed to support recruitment and partner engagement.
CMG Platform (Portal)
A secure, role-based Laravel portal.
Our approach
Start with trust and clarity
ChallengeMy is built for people who feel overwhelmed or unsure where to start. We used clear journeys, calm language and consistent calls to action so users can understand the service quickly and take the first step with confidence.
Design the operation before the interface
The portal needed to reflect how cases move in the real world. We mapped roles, permissions, handovers and responsibilities early so the platform supports the team’s day-to-day work, not the other way around.
Build secure, role-based foundations
We designed and developed a secure portal with role-based access so different users only see what they need. This keeps sensitive information controlled and supports a consistent, professional service.
Integrate what matters, without adding fragility
Instead of rebuilding everything from scratch, we integrated best-fit third-party tools (verification, meetings, and other workflow services) and designed the platform so integrations can evolve without destabilising the core product.
Build scalable IP, not a one-off build
Phase 1 wasn’t just about launch. We created a bespoke CMS and platform IP so ChallengeMy can expand services, improve workflows and add new modules without starting again each time.
Set up the roadmap for Phase 2 and beyond
We treated this as a foundation phase. The platform is designed to support future improvements including AI-assisted workflows, deeper automation and a scalable resource hub that helps users self-serve with confidence.
I worked with Karim on the development of my logo and subsequent website build. He is exceptional. He is extremely knowledgeable, quick to respond, user friendly, pragmatic and suggestive in approach. I look forward to continuing to work with him as I develop my business. I would have no hesitation in recommending E-Innovate to anyone in the area with any digital needs.
