Dental SEO Services

GEO / SEO for Dental Services

Your patients search by place and need. We build a location framework that captures both. For single-site practices, we optimise your Google Business Profile, standardise NAP details and create a focused location page that reads like a local guide, not a template. For multi-site groups, we plan the information architecture up front: one practice page per location, unique content for each, clear service availability, embedded maps, appointment links and tracked phone numbers. We align categories, services and attributes in GBP, keep hours and holiday notices current, and use UTM-tagged appointment URLs so conversions are visible in analytics. Citations are cleaned and consolidated to avoid duplicates. Reviews are systemised with simple prompts and response guidelines that mention priority treatments. On-page, we add LocalBusiness and Service schema, internal links to nearby practices (where relevant), and FAQs tailored to that geography (parking, access, finance). The result is stronger map pack visibility, stable local rankings for core treatments and a steady stream of high-intent enquiries from the postcodes you actually serve.

Treatment content that answers real questions

Patients don’t want slogans; they want clarity. We structure each treatment page to reduce hesitation and earn trust. Start with a plain-English overview, who it’s suitable for and the outcomes to expect. Add pricing guidance with ranges and finance options, then address the questions reception teams hear every day: how long it takes, pain and recovery, risks, alternatives, aftercare and what happens if something goes wrong. Show authentic proof: before-and-after photos (with consent), dentist bios with GDC numbers, and real reviews that mention the treatment. Include concise FAQs, downloadable aftercare, and a costs/exclusions note to avoid surprises. We link to related services and next steps (consultation, online booking, WhatsApp) and surface availability by location to avoid dead ends. Technically, we use descriptive headings, alt text, structured FAQs, Review schema and clear calls to action, with phone and appointment links tracked. The page becomes a helpful resource that converts curious browsers into confident patients.

Partnering with EI has been a tremendous support for us. They took the time to visit the clinic, ask insightful questions, and gain a thorough understanding of our business and customer demographics. This attention to detail is reflected in a website that perfectly showcases the quality of care we provide. The platform’s scalability and performance have positioned us well for future growth, and we’re looking forward to continuing our partnership with them for our ongoing SEO requirements and digital strategy.

- Jonny Alberto, The Forbury Clinic, Healthcare Client
More Testimonials

The Forbury Clinic in Reading

For The Forbury Clinic we delivered an SEO programme that strengthens local and specialist visibility. Services are clearly structured, consultant profiles surface in search, and GEO content prepares pages for AI summaries. With faster load times, clean schema and clear calls to action, patients can find the right service and contact the team quickly. We saw the following improvements within 6 months:

  • 239% increase in user acquisition
  • 511% increase in enquiries
  • 376% increase in appointment bookings
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A laptop displaying the The Forbury Clinic specialists page

Buildsafe in London

For Buildsafe we delivered an SEO programme that grows qualified enquiries across core structural warranty services. Product pages are structured around search intent, FAQs and trust signals, with faster load times, clean schema and GEO content to support AI summaries. Customers can compare cover, get a quote and contact the team quickly. We saw the following improvements within 12 months:

  • 371% increase in new users
  • 304% increase in monthly sessions
  • 5,250% increase in keywords ranked in Google’s top 1-3 positions
  • 18% reduction in cost per lead
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The Pop-Up Hotel in Glastonbury

For The Pop-Up Hotel we delivered an SEO programme that amplifies seasonal demand and location-led discovery. Experiences and locations are structured for search with rich FAQs, clean schema and GEO content ready for AI summaries. Faster pages, clear availability prompts and strong trust signals make it easy for guests to explore stays, check dates and book. We saw the following improvements within 6 months:

  • 24% increase in traffic

  • 74% increase in impressions

  • 101+ keywords top of Google

  • 192+ keywords in top 10 of Google

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5 Real Estate in Spain

For 5 Real Estate we delivered an SEO programme that increases local discovery and seller leads across priority areas. Listings, areas and branch pages are structured around search intent with rich FAQs, clean property schema and GEO content ready for AI summaries, so buyers and vendors can find, value and enquire quickly. We saw the following improvements within 6 months:

  • 34% increase in organic traffic

  • 25% increase in organic monthly property enquiries

  • 33% increase in buyer enquiries

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A laptop displaying the 5 Real Estate homepage

National Legal Service in London

For National Legal Service we delivered an SEO programme that boosts local discovery and high-intent enquiries across key practice areas. Service pages and solicitor profiles are structured for search with rich FAQs, clean legal schema and GEO content ready for AI summaries, so clients can find the right support and contact the team quickly. We saw the following improvements within 12 months:

  • 1,605% increase in monthly organic enquiries

  • 343% increase in monthly organic search traffic

  • 533% increase in paid enquiries

  • 68% decrease in cost per conversion

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Dental SEO Services Agency Office in Surrey

We are based in Reigate, Surrey and work with businesses across the UK, Europe and North America. Visit us or we can come to you.

Call us on 0330 133 0304 or submit an enquiry using our online form.

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  • How long does Dental SEO take to work?

    You’ll usually see early movement once technical fixes and core pages go live, typically within 4–6 weeks. Sustainable growth compounds over 3–6 months as content earns links and local signals strengthen. We set expectations up front and track leading indicators (impressions, map pack visibility, calls) as well as enquiries and bookings.
  • What’s different about SEO for dentists versus general SEO?

    Dental SEO is hyper-local and treatment-led. We optimise Google Business Profile, citations and reviews, then build treatment pages (e.g. Invisalign, implants, emergency) that answer real patient questions. Schema, map embeds, appointment links and clear location signals help you win “near me” and postcode-based searches.
  • How do you measure results — not just rankings?

    We connect call tracking, forms and appointment URLs with UTM tags, then report on qualified enquiries and booked consultations. Dashboards show what changed (content, links, GBP updates) and what impact it had. You’ll get monthly actions, not vanity metrics.
  • Can you help us appear in AI search summaries?

    Yes. We structure concise answers, FAQs, entities and schema, and strengthen source credibility through Digital PR so AI models are more likely to cite you accurately.
  • What if we have multiple practices or share a town with competitors?

    For groups, we design a clean location architecture and unique content per practice, with clear service availability and tracked phone numbers. We avoid direct conflicts of interest; if there’s overlap, we agree fair territory and keyword boundaries before work begins.
  • How do you approach link building for dental sites?

    We prioritise ethical, relevant links: local partnerships, community features, supplier and association citations, and digital PR around helpful patient content. No paid link schemes or spam. Quality over quantity to build durable authority that won’t risk penalties.