Law Firm SEO Agency

Search Engine Optimisation for Law Firms

Visibility is earned across three pillars: technical soundness, relevant content and authority. We fix crawl and speed issues, structure pages around high-value intents like “solicitors for settlement agreements” or “commercial lease solicitor”, and build authority with ethical links and digital PR. With local optimisation for each office and practice area pages that answer real questions, we help firms attract qualified traffic and turn clicks into consultations.

A Local SEO Agency Partner for Support

Your site and profiles should evolve with your caseload and teams. We build flexible page templates so you can add practice areas, lawyer bios or locations without developer help. If you need support, our in-house team is based in Surrey and works with firms across the UK. Areas we frequently cover include London, Manchester, Birmingham, Leeds, Bristol, Guildford, Reigate, Redhill and more.

National Legal Service Law Firm

For National Legal Service we delivered an SEO programme that boosts local discovery and high-intent enquiries across key practice areas. Service pages and solicitor profiles are structured for search with rich FAQs, clean legal schema and GEO content ready for AI summaries, so clients can find the right support and contact the team quickly. We saw the following improvements within 12 months:

  • 1,605% increase in monthly organic enquiries

  • 343% increase in monthly organic search traffic

  • 533% increase in paid enquiries

  • 68% decrease in cost per conversion

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A couple browsing the NCDV website on a tablet

Buildsafe Nationwide

For Buildsafe we delivered an SEO programme that grows qualified enquiries across core structural warranty services. Product pages are structured around search intent, FAQs and trust signals, with faster load times, clean schema and GEO content to support AI summaries. Customers can compare cover, get a quote and contact the team quickly. We saw the following improvements within 12 months:

  • 371% increase in new users
  • 304% increase in monthly sessions
  • 5,250% increase in keywords ranked in Google’s top 1-3 positions
  • 18% reduction in cost per lead
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The Pop-Up Hotel Nationwide

For The Pop-Up Hotel we delivered an SEO programme that amplifies seasonal demand and location-led discovery. Experiences and locations are structured for search with rich FAQs, clean schema and GEO content ready for AI summaries. Faster pages, clear availability prompts and strong trust signals make it easy for guests to explore stays, check dates and book. We saw the following improvements within 6 months:

  • 24% increase in traffic

  • 74% increase in impressions

  • 101+ keywords top of Google

  • 192+ keywords in top 10 of Google

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5 Real Estate UK & EUROPE

For 5 Real Estate we delivered an SEO programme that increases local discovery and seller leads across priority areas. Listings, areas and branch pages are structured around search intent with rich FAQs, clean property schema and GEO content ready for AI summaries, so buyers and vendors can find, value and enquire quickly. We saw the following improvements within 6 months:

  • 34% increase in organic traffic

  • 25% increase in organic monthly property enquiries

  • 33% increase in buyer enquiries

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The Forbury Clinic in Berkshire

For The Forbury Clinic we delivered an SEO programme that strengthens local and specialist visibility. Services are clearly structured, consultant profiles surface in search, and GEO content prepares pages for AI summaries. With faster load times, clean schema and clear calls to action, patients can find the right service and contact the team quickly. We saw the following improvements within 6 months:

  • 239% increase in user acquisition
  • 511% increase in enquiries
  • 376% increase in appointment bookings
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A laptop displaying the The Forbury Clinic specialists page

Client Testimonial

Thank you to you and your team Karim, the new “National Legal Service” website looks great, and we have had lots of positive feedback.

- Jon Chappell, COO at National Legal Service Solicitors
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SEO Process For Law Firms

We start with goals, then map user journeys around how potential clients search and browse by matter type and location. We develop site structure, write practice area pages and implement technical fixes that pass Core Web Vitals. We optimise Google Business Profiles for each office, standardise citations and put review prompts in place. We connect call tracking, enquiry forms and your CRM so we can attribute results and refine. Most small to mid-sized rollouts complete in approximately 4 weeks.

Wordpress Website SEO For Law Firms

WordPress is our preferred platform for law firms because it is flexible, fast and easy to manage. Your team can update service pages and lawyer bios in minutes while we keep a lightweight setup that is secure and SEO ready. We connect consultation forms, bookings and CRM integrations so the site works with your processes. If your project needs more control we also build custom websites and web apps.

Our Surrey SEO Office

We are based in Surrey and work with firms across London, Manchester, Birmingham, Leeds, Bristol, Guildford, Woking, Epsom and beyond. The map shows how close we are when you need a meeting or quick support. Being local means faster turnarounds, content that speaks to your market and a partner who understands professional services. Visit us or we can come to you.

Call us on 0330 133 0304 or submit an enquiry using our online form.

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  • Where is your office in Surrey?

    Our registered office is at Hamilton House, 87-89 Bell Street, Reigate, Surrey, RH2 7AN. The office is located above Majestic Wine. Our studio is located at 1-2 Edgehill Barn, Priory Farm, Sandy Lane, Nutfield, Surrey, RH1 4EJ. The team are based in the Nutfield studio.

  • What does an SEO agency actually do?

    We improve how easily your ideal customers find you in search. That means fixing technical issues, planning content, earning authority with PR/links and measuring the impact on leads and revenue.

  • How long does SEO take to work?

    It depends on your starting point and competition. Expect meaningful movement in 8–12 weeks, with compounding gains over 6–12 months. We set targets and report progress against agreed commercial KPIs.

  • What is GEO and why does it matter?

    GEO (generative engine optimisation) prepares your content and entities so AI systems can trust, quote and summarise your brand. It complements classic SEO so you win in both traditional results and AI answers.

  • Can you help us appear in AI search summaries?

    Yes. We structure concise answers, FAQs, entities and schema, and strengthen source credibility through Digital PR so AI models are more likely to cite you accurately.

  • What will you prioritise first?

    Quick wins that move revenue: critical technical fixes, intent-led pages, internal linking and high-impact content updates. You’ll get a 90-day roadmap with owners and dates.

  • How much does SEO cost?

    Pricing depends on scope, speed and markets. As a guide, recommended investments start from £12,000/year for small local business optimisation (technical fixes, on-page, GBP, local content) and scale up to £150,000/year for multi-national/global SEO with multiple markets, languages and PR. Factors that affect cost include number of priority pages, locations/languages, content volume, Digital PR needs, dev support and reporting cadence. You’ll get a clear proposal with deliverables, timelines and KPIs before we start.

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