SEO Agency London
Search Engine Optimisation in London
Great strategy is just the beginning. We ensure your site performs where it matters – search visibility, load speed and user experience. With built-in SEO foundations, conversion-focused structure and GEO techniques for AI search, we help London businesses attract qualified traffic and turn clicks into customers. Every plan reflects your goals, your brand and the needs of your audience – all backed by data and insight.
A Local SEO Agency in London for Support
Our programmes are built with flexibility at their core – so you can update content, launch pages or tweak priorities without technical help. And when you need support, we’re close by for in-person sessions across Greater London. Areas we cover include the City of London, Westminster, Camden, Islington, Southwark, Hackney, Hammersmith & Fulham, Kensington & Chelsea, Richmond, Ealing, Croydon, Bromley and more.
SEO Case Studies
Buildsafe in London
For Buildsafe we delivered an SEO programme that grows qualified enquiries across core structural warranty services. Product pages are structured around search intent, FAQs and trust signals, with faster load times, clean schema and GEO content to support AI summaries. Customers can compare cover, get a quote and contact the team quickly. We saw the following improvements within 12 months:
- 371% increase in new users
- 304% increase in monthly sessions
- 5,250% increase in keywords ranked in Google’s top 1-3 positions
- 18% reduction in cost per lead
National Legal Service in London
For National Legal Service we delivered an SEO programme that boosts local discovery and high-intent enquiries across key practice areas. Service pages and solicitor profiles are structured for search with rich FAQs, clean legal schema and GEO content ready for AI summaries, so clients can find the right support and contact the team quickly. We saw the following improvements within 12 months:
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1,605% increase in monthly organic enquiries
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343% increase in monthly organic search traffic
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533% increase in paid enquiries
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68% decrease in cost per conversion
The Pop-Up Hotel Nationwide
For The Pop-Up Hotel we delivered an SEO programme that amplifies seasonal demand and location-led discovery. Experiences and locations are structured for search with rich FAQs, clean schema and GEO content ready for AI summaries. Faster pages, clear availability prompts and strong trust signals make it easy for guests to explore stays, check dates and book. We saw the following improvements within 6 months:
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24% increase in traffic
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74% increase in impressions
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101+ keywords top of Google
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192+ keywords in top 10 of Google
5 Real Estate Globally
For 5 Real Estate we delivered an SEO programme that increases local discovery and seller leads across priority areas. Listings, areas and branch pages are structured around search intent with rich FAQs, clean property schema and GEO content ready for AI summaries, so buyers and vendors can find, value and enquire quickly. We saw the following improvements within 6 months:
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34% increase in organic traffic
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25% increase in organic monthly property enquiries
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33% increase in buyer enquiries
The Forbury Clinic in Berkshire
For The Forbury Clinic we delivered an SEO programme that strengthens local and specialist visibility. Services are clearly structured, consultant profiles surface in search, and GEO content prepares pages for AI summaries. With faster load times, clean schema and clear calls to action, patients can find the right service and contact the team quickly. We saw the following improvements within 6 months:
- 239% increase in user acquisition
- 511% increase in enquiries
- 376% increase in appointment bookings
Client Testimonial
Really impressed with these guys from start to finish. Our website needed rebranding as it wasn’t really in line with our target audience any more. They were really patient and accommodating throughout the whole process despite my repeated requests for changes… it’s got to be right, though, hasn’t it?! Luckily, E-Innovate shares this ideology! The new site is easy to manage if we need to make quick changes as the business evolves, and if we do have any questions, they’re easy to get hold of (normally have a reply within 10 minutes). They handle hosting, too, so everything is in one place, and we don’t have to deal with different companies. Would recommend!
SEO Process
We start with your goals, then map user journeys around how people in London and beyond search and browse. We audit technical health, structure content for intent and GEO, and plan Digital PR to build authority. We implement with clean documentation that passes Core Web Vitals checks. We structure content for local SEO across your target locations and prepare concise answers for AI search. The full setup usually takes approximately 4 weeks for most small-medium sized programmes.
Wordpress Platform
WordPress is our preferred platform for Surrey businesses because it is flexible, fast and easy to manage. Your team can edit pages in minutes while we keep a lightweight setup that meets Core Web Vitals and is secure and SEO ready. We connect bookings, forms and your CRM so the site works with your tools. If your project needs more control we also support custom websites and web apps, with SEO and GEO best practice applied from day one.
Our London SEO Office
We work across Greater London and the South East, with quick access for on-site sessions in the City, West End and key boroughs. The map shows how close we are when you need a meeting or quick support. Being nearby means faster turnarounds, content that speaks to your area and a partner who understands the market. Visit us or we can come to you.
Call us on 0330 133 0304 or submit an enquiry using our online form.
SEO FAQs
Where is your office in London?
Our satellite office in London is located at Great Western Studios #211, 65 Alfred Road, London W2 5EU. Our studio, where the team is based, is located at 1-2 Edgehill Barn, Priory Farm, Sandy Lane, Nutfield, Surrey, RH1 4EJ. We regularly travel to London to visit clients.What does an SEO agency actually do?
We improve how easily your ideal customers find you in search. That means fixing technical issues, planning content, earning authority with PR/links and measuring the impact on leads and revenue.How long does SEO take to work?
It depends on your starting point and competition. Expect meaningful movement in 8–12 weeks, with compounding gains over 6–12 months. We set targets and report progress against agreed commercial KPIs.What is GEO and why does it matter?
GEO (generative engine optimisation) prepares your content and entities so AI systems can trust, quote and summarise your brand. It complements classic SEO so you win in both traditional results and AI answers.Can you help us appear in AI search summaries?
Yes. We structure concise answers, FAQs, entities and schema, and strengthen source credibility through Digital PR so AI models are more likely to cite you accurately.What will you prioritise first?
Quick wins that move revenue: critical technical fixes, intent-led pages, internal linking and high-impact content updates. You’ll get a 90-day roadmap with owners and dates.How much does SEO cost?
Pricing depends on scope, speed and markets. As a guide, recommended investments start from £12,000/year for small local business optimisation (technical fixes, on-page, GBP, local content) and scale up to £150,000/year for multi-national/global SEO with multiple markets, languages and PR. Factors that affect cost include number of priority pages, locations/languages, content volume, Digital PR needs, dev support and reporting cadence. You’ll get a clear proposal with deliverables, timelines and KPIs before we start.