Active Digital
A complete website redesign and early SEO campaign that turned an established family-run business into a much clearer digital proposition, with qualified leads arriving within the first 2 months.
- SEO
- Website design
Client Overview
Active Digital is a family-run technology business with more than 30 years of experience. Today, the company supports organisations across areas including business mobile, connectivity and voice, IoT, AI solutions and responsible technology.
That family-business story immediately resonated with us. Active Digital had built a well-established company around relationships, service and long-term client support, but its website wasn’t doing the business justice.
The existing site was dated, difficult to navigate and gave very little visibility to large parts of the service offering. Active Digital had considerably more expertise and capability than its digital presence suggested.
The project started with a complete website redesign and developed into an ongoing SEO campaign focused on helping the right people discover those services and turn that visibility into qualified enquiries.
The Challenge.
Active Digital didn’t have a lack of services. It had a visibility problem.
Years of growth had created a broad offering, but much of it was difficult to discover through the existing website. Important services weren’t clearly represented and the structure no longer reflected the way the business had evolved.
That created 2 connected challenges.
People arriving on the website weren’t getting a complete picture of what Active Digital could help them with. At the same time, search engines had limited clear, dedicated content through which to understand and surface many of those services.
The new website needed to make a complex offering easier for people to navigate while creating a much stronger foundation for organic visibility.
Our Approach
Before designing anything, we spent time with the Active Digital team. Multiple meetings allowed us to understand how the business had developed, how different services connected and which areas represented the strongest opportunities for future growth.
Together, we dissected the service offering and rebuilt the website structure from the ground up. That meant deciding which services needed dedicated pages, how related capabilities should sit together and how users could move naturally between them.
Only once the structure was right did we move into page design, content optimisation and development.
Turning a broad service offering into a clear website
Active Digital provides significantly more than business mobile contracts.
The new structure gives dedicated space to its wider capabilities, including connectivity and voice, IoT, AI solutions and device sustainability, alongside individual services within those areas.
We designed each page around the questions a potential customer is likely to have, making individual services easier to understand while showing how they fit into Active Digital’s wider infrastructure proposition.
The result is a website that better reflects the scale of the business without making that breadth feel overwhelming.
Designing and optimising every page
Rather than redesigning the visual layer and leaving the underlying content unchanged, we approached each important page individually.
We considered what the page needed to communicate, which searches it should genuinely satisfy and how somebody arriving there could move towards the next useful step.
Every page was then designed and optimised around that purpose. This gave Active Digital a cleaner customer journey while creating clearer signals around the individual services the business wants to be found for.
SEO built around the business opportunity
Once the new website launched, we moved into an ongoing SEO campaign.
The campaign is still in its infancy, so our focus is on building visibility steadily rather than drawing conclusions from a short reporting period. Early performance, however, shows that the stronger website structure and optimisation are beginning to create momentum.
We are continuing to develop service visibility, content and authority so Active Digital can compete more effectively with larger organisations in its market.
Early visibility in AI-led discovery
Search behaviour is changing alongside traditional Google results, so we are also monitoring how Active Digital appears within AI-led discovery.
Within the first 2 months, the business began gaining early visibility in ChatGPT alongside the improvements seen in traditional organic search.
We treat that as an additional visibility signal rather than a replacement for SEO. The same foundations matter in both environments: clear information, relevant service pages and a business that is easy to understand and verify.
The result
253% increase in organic clicks
Organic clicks increased by 253% within the first 2 months following launch, giving Active Digital significantly more traffic from people discovering the business through search.
89% increase in organic impressions
Organic impressions increased by 89% over the same period, showing that the new website was beginning to appear for a much broader range of relevant searches.
Early visibility turning into enquiries
Active Digital began appearing within ChatGPT and generating qualified leads early in the campaign. The focus now is on building that visibility further and strengthening its position against larger competitors.
Client Testimonial
We worked with E-Innovate on our new website and branding. The experience has been really positive from start to finish. The team have been so helpful and engaged throughout, making the whole process feel easy and well supported. We’d happily recommend them.
