How to earn clicks in the AI answer era
AI can answer the question. Your job is to create the reason to click. Zero-click isn’t the end of organic; it’s a change in where…
5 success criteria for organic search in 2026
Search is no longer a single results page with a tidy list of links. It’s a messy, multi-surface ecosystem where AI summaries, local profiles, video…
Google Business Profiles can now schedule and cross-post
I love tools. I hate dependency. When a simple job needs a £30 a month plug-in just to press go next Tuesday, something is broken.…
Volume #5 – Local visibility without ads
Welcome back to Volume 5 of the “Did You Know?” series — this week we’re…
Why a Surrey-based web design agency can be an advantage
If you’re investing in a website, location isn’t everything. But choosing a partner outside London…
Volume #4 – Write for AI summaries (GEO)
Welcome back to another volume of our “Did You Know?” series. This week we’re talking…
AI Website Builders – The EI Take
I love what’s happening. Tools like Lovable are removing the first, ugliest hurdle: getting a…
Volume #3 – Speed is customer service
It’s Halloween, and the scariest thing on your site isn’t a 404. It’s a slow…
Volume #2 – SEO wins when your page answers the exact moment of need
This week we’re shifting from homepage fixes to search. Not more clicks - better timing.…
Investing in SEO for 2026
If you want lower acquisition costs, steadier pipeline and less dependency on ad auctions, you…
