Building Client Relationships in the Digital Age
Most digital marketing relationships break for one of two reasons. Either the work isn’t tied tightly enough to commercial outcomes, or trust erodes because communication…
Aligning SEO with your business objectives
Most businesses waste money on SEO because they treat it like a scoreboard. They chase rankings, celebrate traffic, share screenshots then ask the same question…
Business Insider’s custom GPT pilot
AI is no longer something publishers “might” use. It is already being tested inside real editorial workflows, with real output going live. If you run…
Introducing EI’s digital ecosystem diagram
Most businesses don’t need more channels. They need a clearer view of how everything connects…
A recap of 2025
2025 was one of those years that shows you what sustainable growth really looks like.…
Our take on how search is shifting and what still works
The numbers are telling us the truth, even if we don’t like it If you’re…
How to earn clicks in the AI answer era
AI can answer the question. Your job is to create the reason to click. Zero-click…
5 success criteria for organic search in 2026
Search is no longer a single results page with a tidy list of links. It’s…
Google Business Profiles can now schedule and cross-post
I love tools. I hate dependency. When a simple job needs a £30 a month…
Volume #5 – Local visibility without ads
Welcome back to Volume 5 of the “Did You Know?” series — this week we’re…
