How to choose the right marketing services for your business
There’s no shortage of marketing services out there. The problem? Most businesses don’t need more activity. They need the right mix. The right marketing services…
The CMA takes aim at Google Search
The UK’s competition watchdog (the CMA) has announced plans to limit how much control Google has over online search in the UK. The CMA says…
Safer Internet Day 2026 – The Online Scams Businesses Are Seeing Right Now
Safer Internet Day is today, 10 February 2026, and this year it feels particularly relevant. Online scams are no longer obvious. AI‑generated emails, realistic fake…
Increasing Enquiries Through Data-Driven SEO (Case Study)
SEO only works when it moves beyond rankings and starts changing real business outcomes. This…
AI SEO: why good SEO still wins
There’s been a lot of noise about AI and SEO over the past year. AI…
Building client relationships in the digital age
Most digital marketing relationships break for one of two reasons. Either the work isn’t tied…
Aligning SEO with your business objectives
Most businesses waste money on SEO because they treat it like a scoreboard. They chase…
Business Insider’s custom GPT pilot
AI is no longer something publishers “might” use. It is already being tested inside real…
Introducing EI’s digital ecosystem diagram
Most businesses don’t need more channels. They need a clearer view of how everything connects…
A recap of 2025
2025 was one of those years that shows you what sustainable growth really looks like.…
