Dental SEO Services
Expert Dental SEO Services
Local visibility is often won or lost in the basics: your Google Business Profile setup, consistent NAP details (name, address, phone), reviews, and how clearly your services are presented. We standardise citations, strengthen location signals and build pages that feel specific and useful, not templated.
On the technical side, we fix crawl issues, speed and indexation so your treatment pages can perform. Clean structure, logical internal linking and the right schema give you a foundation that is easier to maintain and improve.
Local SEO for dentists and multi-site groups
Patients search by place and need, so your site should match that behaviour.
For single-site practices, we focus on:
- A well-optimised Google Business Profile
- Clean, consistent citations and category alignment
- A focused location page that makes it easy to choose you and book
For groups and multi-location clinics, we plan the structure upfront:
- One practice page per location with genuinely unique content
- Clear service availability per practice
- Embedded maps, tracked phone numbers and appointment links
- UTM-tagged booking URLs so conversions are visible in analytics
We also systemise reviews with simple prompts and response guidance that supports priority treatments, without sounding scripted. The outcome is stronger map pack visibility and more enquiries from the postcodes you actually serve.
Treatment pages that turn searches into bookings
Dental treatment pages need to do more than “rank”. They need to reduce hesitation.
We structure each page around what patients want to know:
- A plain-English overview and who it’s suitable for
- What to expect, timelines, pain and recovery
- Risks, alternatives and aftercare
- Pricing guidance and finance options where appropriate
- Clear next steps (call, form, consultation, online booking)
To strengthen trust, we help you surface authentic proof such as clinician profiles and real patient feedback. Technically, we use clean headings, descriptive alt text, structured FAQs and the right schema so pages are easier for search engines and AI systems to understand and reference.
What Clients Say
Partnering with EI has been a tremendous support for us. They took the time to visit the clinic, ask insightful questions, and gain a thorough understanding of our business and customer demographics. This attention to detail is reflected in a website that perfectly showcases the quality of care we provide. The platform’s scalability and performance have positioned us well for future growth, and we’re looking forward to continuing our partnership with them for our ongoing SEO requirements and digital strategy.
SEO Case Studies
The Forbury Clinic
We delivered an SEO programme to strengthen local and specialist visibility, with clear service structure, consultant profiles, GEO content for AI summaries, faster load times and clean schema. Results within 6 months:
- 239% increase in user acquisition
- 511% increase in enquiries
- 376% increase in appointment bookings
Buildsafe
An SEO programme focused on qualified enquiries, intent-led page structure, FAQs and trust signals, plus performance improvements and GEO content to support AI summaries. Results within 12 months:
- 371% increase in new users
- 304% increase in monthly sessions
- 5,250% increase in keywords ranked in Google’s top 1-3 positions
- 18% reduction in cost per lead
The Pop-Up Hotel
SEO structured around seasonal demand and location-led discovery, with rich FAQs, schema and GEO-ready content. Results within 6 months:
- 24% increase in traffic
- 74% increase in impressions
- 101+ keywords top of Google
- 192+ keywords in top 10 of Google
5 Real Estate
SEO to improve local discovery and seller leads through intent-led structures, property schema and GEO content for AI summaries. Results within 6 months:
- 34% increase in organic traffic
- 25% increase in organic monthly property enquiries
- 33% increase in buyer enquiries
National Legal Service
SEO to boost local discovery and high-intent enquiries across key practice areas, including service and profile structure, schema and GEO content. Results within 12 months:
- 1,605% increase in monthly organic enquiries
- 343% increase in monthly organic search traffic
- 533% increase in paid enquiries
- 68% decrease in cost per conversion
Dental SEO Services Agency Office in Surrey
We are based in Reigate, Surrey and work with businesses across the UK, Europe and North America. Visit us or we can come to you.
Call us on 0330 133 0304 or submit an enquiry using our online form.
Dental SEO FAQs
How long does Dental SEO take to work?
You’ll usually see early movement once technical fixes and core pages go live, often within 4–6 weeks. Sustainable growth typically compounds over 3–6 months as content improves and local signals strengthen. We track leading indicators (impressions, local visibility, calls) alongside enquiries and bookings.What’s different about SEO for dentists?
It’s hyper-local and treatment-led. We optimise your Google Business Profile, citations and reviews, then build treatment pages (eg implants, Invisalign, emergency dentist) that answer patient questions clearly. Location signals, schema and appointment pathways help you win “near me” and postcode-based searches.How do you measure results - not just rankings?
We connect call tracking, forms and appointment URLs using UTM tagging, then report on qualified enquiries and booked consultations. You’ll see what changed each month and what impact it had.Can you help us appear in AI search summaries?
Yes. We structure concise answers, FAQs, entities and schema, then strengthen credibility through Digital PR so AI models are more likely to cite you accurately.What if we have multiple practices or compete heavily in one town?
We design a clean location architecture with unique content per practice, clear service availability and tracked phone numbers. If there’s overlap with existing clients, we agree fair territory and keyword boundaries before work begins.How do you approach link building for dental sites?
We focus on ethical, relevant authority: local partnerships, community features, supplier and association citations, and Digital PR built around useful patient content. No paid link schemes or spam.
