SEO Agency for Financial Services
Local and national SEO for financial services
Some firms rely on local intent (for example, “financial adviser near me”), while others win business nationally through specialist services. We build a structure that fits how you sell.
For local-focused firms, we prioritise:
- Local landing pages that feel genuinely relevant
- Google Business Profile optimisation and review strategy
- Clear contact journeys (call, book, enquiry) with tracking
For national or specialist firms, we prioritise:
- Service and topic hubs built around intent
- Internal linking that supports priority pages
- Authority building through Digital PR and credible mentions
Technical SEO that protects performance
If your site is slow, hard to navigate or unclear on mobile, you lose high-intent prospects before they reach your offer. We prioritise technical stability, speed and clean structure so key pages can be crawled, understood and trusted.
Where needed, we also tidy legacy issues after platform changes or algorithm updates, reduce duplication risk, and improve internal linking so authority flows to the pages that drive revenue.
What Clients Say
We use Karim’s services to support our 3 websites and his advice and responsiveness are consistently excellent. Karim provides strategic advice on how we can improve the effectiveness and optimisation of the sites through to simple changes to ensure these remain current and up to date. Nothing is too big or too small and this flexibility and broad range of skills is hugely valuable to us.
Professional services SEO case studies
The Forbury Clinic
We delivered an SEO programme that strengthens local and specialist visibility. Services are clearly structured, consultant profiles surface in search, and GEO content prepares pages for AI summaries. With faster load times, clean schema and clear calls to action, patients can find the right service and contact the team quickly. We saw the following improvements within 6 months:
- 239% increase in user acquisition
- 511% increase in enquiries
- 376% increase in appointment bookings
Buildsafe
We delivered an SEO programme that grows qualified enquiries across core structural warranty services. Pages are structured around search intent with FAQs and trust signals, supported by faster load times, clean schema and GEO content for AI summaries. We saw the following improvements within 12 months:
- 371% increase in new users
- 304% increase in monthly sessions
- 5,250% increase in keywords ranked in Google’s top 1-3 positions
- 18% reduction in cost per lead
The Pop-Up Hotel
We delivered an SEO programme that amplifies seasonal demand and location-led discovery. Experiences and locations are structured for search with rich FAQs, clean schema and GEO content ready for AI summaries. We saw the following improvements within 6 months:
- 24% increase in traffic
- 74% increase in impressions
- 101+ keywords top of Google
- 192+ keywords in top 10 of Google
5 Real Estate
We delivered an SEO programme that increases local discovery and seller leads across priority areas. Listings, areas and branch pages are structured around search intent with rich FAQs, clean property schema and GEO content ready for AI summaries. We saw the following improvements within 6 months:
- 34% increase in organic traffic
- 25% increase in organic monthly property enquiries
- 33% increase in buyer enquiries
National Legal Service
We delivered an SEO programme that boosts local discovery and high-intent enquiries across key practice areas. Service pages and profiles are structured for search with rich FAQs, clean legal schema and GEO content ready for AI summaries. We saw the following improvements within 12 months:
- 1,605% increase in monthly organic enquiries
- 343% increase in monthly organic search traffic
- 533% increase in paid enquiries
- 68% decrease in cost per conversion
Financial Services SEO Agency Office
We are based in Reigate, Surrey and work with businesses across the UK, Europe and North America. Call us on 0330 133 0304 or submit an enquiry using our online form.
SEO Agency for Financial Services FAQs
How long does Financial Services SEO take to work?
You’ll often see early movement within 4–6 weeks once technical fixes and priority pages go live. Sustainable growth typically compounds over 3–6 months as content depth, credibility and authority improve.What’s different about SEO in financial services?
It’s trust-led and intent-specific. People search with higher stakes, compare options carefully, and look for reassurance before they enquire. Your pages need clarity, strong proof points and compliant messaging that supports confident decision-making.How do you measure success?
We track outcomes that matter: calls, forms, booked consultations and lead quality. You’ll also see leading indicators like impressions, first-page visibility, engagement on key service pages and conversion rate improvements.Can you support both SEO and PPC?
Yes. Many firms benefit from a blended approach. PPC captures demand quickly while SEO builds long-term visibility and reduces reliance on paid spend over time.Can you help with AI search and summaries?
Yes. We structure FAQs, entities and schema so content is easier for search engines and AI systems to interpret and cite. We support this with authority signals through Digital PR where appropriate.
