Healthcare SEO Services
Local SEO for clinics and multi-site providers
Local visibility is often won in the fundamentals: accurate listings, consistent NAP details, strong reviews and location pages that feel genuinely useful. We optimise your Google Business Profile, standardise citations, and make it clear which treatments are available at each location.
For multi-site providers, we plan the architecture upfront so you can scale without duplication issues. Each location gets a clear purpose, unique content, tracked conversion paths and a clean internal linking model that supports both rankings and bookings.
Technical SEO that protects performance and compliance
If pages are slow, hard to navigate, or confusing on mobile, you lose high-intent traffic. We prioritise technical stability, page speed and clean site structure so your content can be crawled, understood and trusted.
Where needed, we also help tidy legacy issues after algorithm updates, reduce thin content risk and improve internal linking so authority flows to the pages that matter most commercially.
What Clients Say
Partnering with EI has been a tremendous support for us. They took the time to visit the clinic, ask insightful questions, and gain a thorough understanding of our business and customer demographics. This attention to detail is reflected in a website that perfectly showcases the quality of care we provide. The platform’s scalability and performance have positioned us well for future growth, and we’re looking forward to continuing our partnership with them for our ongoing SEO requirements and digital strategy.
Healthcare SEO Case Studies
The Forbury Clinic
We delivered an SEO programme designed to strengthen local and specialist visibility, improve site performance and increase enquiries. Results within 6 months:
- 239% increase in user acquisition
- 511% increase in enquiries
- 376% increase in appointment bookings
The ENT Consultancy
A combined PPC and SEO programme focused on high-intent discovery, stronger first-page visibility and measurable leads.
Results within 6 months:
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78% of total leads came from PPC and SEO
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102% increase in clicks YoY
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454% increase in impressions YoY
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19 Google AI snippet appearances across priority ENT topics
Healthcare SEO Agency Office
We are based in Reigate, Surrey and work with businesses across the UK, Europe and North America. Call us on 0330 133 0304 or submit an enquiry using our online form.
Healthcare SEO FAQs
How long does Healthcare SEO take to work?
You’ll often see early movement within 4–6 weeks once technical fixes and priority pages go live. Sustainable growth typically compounds over 3–6 months as content depth, local signals and authority improve.What’s different about SEO in healthcare?
It’s trust-led and intent-specific. People search by symptom, treatment and location, then look for reassurance before they enquire. Your pages need clinical clarity, credible proof points and booking pathways that remove friction.How do you measure success?
We track the outcomes that matter: calls, forms, booking actions and lead quality. You’ll also see leading indicators like impressions, first-page visibility, local performance and conversion rate improvements.Can you support both SEO and PPC?
Yes. Many healthcare providers benefit from a blended approach: PPC captures demand immediately while SEO builds long-term visibility and reduces reliance on ads over time.Can you help with AI search and summaries?
Yes. We structure FAQs, entities and schema so content is easier for search engines and AI systems to interpret and cite. We support this with authority signals through Digital PR where appropriate.
