Law Firm SEO Agency
Search Engine Optimisation for Law Firms
Search visibility is built across three pillars: technical soundness, relevant content and authority. We fix crawl and speed issues, then structure pages around high-value intent such as employment, family, conveyancing, immigration, commercial property, dispute resolution, wills and probate, and more.
From there, we strengthen credibility with ethical links and Digital PR, supported by review strategy and the right legal schema. The goal is straightforward: more qualified traffic and more consultations from the right types of work.
Local SEO support that stays practical
Your website and profiles should evolve with your caseload, your team and the services you want to promote. We build flexible page templates so you can add practice areas, solicitor bios and locations without needing a developer for every change.
Our in-house team is based in Surrey and supports firms across the UK, including London, Manchester, Birmingham, Leeds, Bristol, Guildford, Reigate and more.
SEO Case Studies
National Legal Service Solicitors
We delivered an SEO programme focused on local discovery and high-intent enquiries across key practice areas. Service pages and solicitor profiles were structured for search with rich FAQs, clean legal schema and GEO content ready for AI summaries. Results within 12 months:
- 1,605% increase in monthly organic enquiries
- 343% increase in monthly organic search traffic
- 533% increase in paid enquiries
- 68% decrease in cost per conversion
Buildsafe
An SEO programme to grow qualified enquiries through intent-led structure, FAQs, trust signals, improved performance, schema and GEO content. Results within 12 months:
- 371% increase in new users
- 304% increase in monthly sessions
- 5,250% increase in keywords ranked in Google’s top 1-3 positions
- 18% reduction in cost per lead
The Pop-Up Hotel
SEO to amplify seasonal demand and location-led discovery, with rich FAQs, schema and GEO-ready content. Results within 6 months:
- 24% increase in traffic
- 74% increase in impressions
- 101+ keywords top of Google
- 192+ keywords in top 10 of Google
5 Real Estate
SEO to improve local discovery and seller leads through intent-led structure, FAQs, clean schema and GEO content. Results within 6 months:
- 34% increase in organic traffic
- 25% increase in organic monthly property enquiries
- 33% increase in buyer enquiries
The Forbury Clinic
SEO to strengthen local and specialist visibility, with clear service structure, consultant profiles, schema, performance improvements and GEO content. Results within 6 months:
- 239% increase in user acquisition
- 511% increase in enquiries
- 376% increase in appointment bookings
Client Testimonial
Thank you to you and your team Karim, the new “National Legal Service” website looks great, and we have had lots of positive feedback.
SEO Process For Law Firms
We start with goals, then map user journeys around how people search by matter type and location. We develop the site structure, refine practice area pages and implement technical fixes that improve performance and usability.
We then optimise Google Business Profiles per office, standardise citations and support review prompts that strengthen trust. Tracking is connected to calls, forms and your CRM so we can attribute results and keep improving. Initial rollouts for small to mid-sized firms are often delivered in around four weeks, depending on content and approvals.
Wordpress Website SEO For Law Firms
WordPress is a strong fit for many firms because it’s flexible and easy to manage. Your team can keep solicitor bios and service pages current, while we maintain a lightweight, secure setup that supports SEO and performance.
Where you need more control, we can also deliver custom builds and web applications to support more complex requirements.
Our Surrey SEO Office
We are based in Surrey and work with firms across the UK, Europe and North America. Call us on 0330 133 0304 or submit an enquiry using our online form.
Law Firm SEO FAQs
What does an SEO agency actually do?
We improve how easily your ideal clients find you in search. That includes technical fixes, content planning and optimisation, authority building through PR and links, and measurement tied to enquiries and revenue.How long does SEO take to work?
It depends on competition and your starting point. Many firms see meaningful movement in 8–12 weeks, with compounding gains over 6–12 months when content and authority strengthen.What is GEO and why does it matter?
GEO (generative engine optimisation) helps your content and entities become easier for AI systems to trust, summarise and cite. It complements traditional SEO so you can perform in both classic results and AI answers.Can you help us appear in AI search summaries?
Yes. We structure concise answers, FAQs and schema, then strengthen source credibility through Digital PR so you’re more likely to be cited accurately.What will you prioritise first?
Quick wins that move revenue: critical technical fixes, intent-led practice pages, internal linking, and the content improvements that remove hesitation and improve conversion.How much does SEO cost?
Pricing depends on scope, speed and markets. As a guide, recommended investments start from £12,000 per year for small local programmes and scale for multi-location or multi-market SEO. You’ll get a clear proposal with deliverables, timelines and KPIs before we start.
