Opens in a new tab

Law firm SEO agency

Help prospective clients find the legal support they need. We plan SEO around your practice areas and the matters your firm wants to take on, with reporting that looks beyond traffic to suitable enquiries and new instructions.

Help people recognise when you can help

Someone exploring a family matter needs a different introduction from a business comparing commercial property advisers. We organise practice-area content around those needs, helping visitors understand the scope of a service without expecting them to know your firm’s internal structure.

Your team’s experience gives those pages substance. We help explain who the service is for, how an initial discussion works and which solicitors are involved. Relevant profiles, approved credentials and useful answers can sit alongside the service, giving prospective clients more context before they enquire.

Our technical work supports that information. We check whether search engines can access important pages, improve internal links and address performance issues. The aim is to make the relevant expertise easier to find and the route to contacting your firm straightforward.

Measure what happens after the enquiry

A call or completed form is a starting point, not a new instruction. We agree how to review search performance alongside the enquiries your firm receives, with a view of practice areas and offices where the tracking allows.

Your team helps establish which requests are relevant, which progress to a consultation and which become instructions. Where suitable information is available, we can also consider the revenue associated with that work. This helps distinguish greater visibility from a contribution to the firm’s commercial priorities.

We agree the reporting approach with you, keeping confidential matter details out of routine marketing reports. Website analytics should measure actions without collecting names, correspondence or the contents of enquiry forms. Google Analytics specifically prohibits sending information it can recognise as personally identifiable.

  • The Forbury Clinic

    • PPC
    • SEO
    • UI/UX
    • Video
    • Website design
    0%
    Revenue growth
    0%
    Return on digital investment
    0+
    AI citations acquired
    For The Forbury Clinic, the priority was helping more patients find the relevant service and make an enquiry. We rebuilt the website around its departments and consultant expertise, then supported it with ongoing SEO and content as the clinic expanded its services.
    A doctor holding a laptop that shows the Cataract Surgery page from The Forbury Clinic website

  • J&J Franks

    • PPC
    • SEO
    • Social media
    • Website design
    0%
    Increase in organic traffic
    0%
    Increase in form enquiries
    0X
    Tracked return on investment
    Increasing skip hire bookings and qualified enquiries with a modern, high-performing WordPress website that makes waste management and quarry services clearer to both domestic and commercial customers.
    A smartphone displaying the J&J Franks Instagram feed, with two graphical overlays showcasing different posts

  • The Pop-Up Hotel

    • SEO
    • Website design
    0%
    increase in traffic
    0%
    increase in impressions
    0%
    increase in AI citations
    The Pop-Up Hotel needed a website that could support multiple events without creating more admin. We built a bespoke WordPress room-management system that lets the team manage shared room types centrally while protecting the booking journey and SEO foundations.

  • Buildsafe

    • SEO
    • Website design
    0%
    reduction in cost per lead
    0%
    increase in monthly sessions
    0%
    increase in organic enquiries
    Buildsafe needed a more sustainable route to qualified leads and less reliance on rising PPC costs. We combined technical SEO, content and authority building, delivering a 371% increase in new users, a 304% increase in monthly sessions and a 17.5% reduction in cost per lead in the first 12 months.

  • National Legal Service

    • PPC
    • SEO
    • Video
    • Website design
    0%
    decrease in cost per conversion
    0%
    increase in organic search traffic
    0%
    increase in organic enquiries
    We connected the website, SEO, content, video and conversion tracking into one programme designed to make relevant legal support easier to find and give the team a clearer view of which activity drives enquiries.
    A couple browsing the NCDV website on a tablet

Local SEO that reflects how your firm practises

Do clients need a nearby office, or can your team support them remotely? We plan local search around how each service is delivered, rather than assuming every practice area needs the same geographical focus.

Office pages should explain which services and people are available there, how appointments work and what prospective clients need to know before visiting. We connect that information with relevant practice-area pages, so someone can establish whether the local office is the right place to approach.

We also review eligible Google Business Profiles and relevant listings. A profile for an individual solicitor has different requirements from an office listing, so we assess eligibility rather than creating one for every team member or specialism. Your online presence should represent the firm’s actual locations and working arrangements.

A content process that fits around client work

Your solicitors don’t need to start every article with a blank page. We can research the search opportunity, organise the subject and prepare a draft, using your team’s knowledge to make the information specific to the work you do.

We agree who checks the legal detail, which jurisdiction the information relates to and when existing pages need another review. That gives your colleagues a defined role in the process, rather than asking them to manage the whole content programme alongside their client work.

Accuracy and confidentiality remain part of the editorial decisions. We use only examples approved for publication, distinguish general information from individual advice and avoid presenting a possible legal outcome as a promise.

Client Testimonials

Google reviews

Talk through your firm’s SEO priorities

Tell us which practice areas you want to develop, where your current enquiries come from and what your team needs more clarity on. We’ll work with the people responsible for marketing and new enquiries to identify a practical starting point. Call 0330 133 0304 or send us an enquiry.

Discuss your SEO

  • Can we focus on one practice area rather than the whole firm?

    Yes. We can prioritise a department or service, whether that involves family law, employment, conveyancing, dispute resolution or another area your firm provides. We still consider the wider website because navigation, technical issues and related content can affect those priority pages. The scope follows the work you want to develop, not a requirement to promote everything equally.

  • Will our solicitors need to write the content?

    Not every word. We can plan, draft and improve content, drawing on the information and examples your team provides. Your appointed reviewers check the legal accuracy, relevance and suitability before publication. We agree those responsibilities early, so content can move forward without treating your solicitors as the copywriting team or replacing their professional judgement.

  • Can you improve our existing website?

    Yes. We review its content, structure and technical foundations before recommending changes. Our work can include improvements to existing WordPress websites, with web specialists available where development is needed. A new website is not an automatic requirement; we explain any platform limitations and the options for addressing them.

  • Can you support a firm with several offices?

    Yes. We can plan practice-area and location content together, showing where services are available and how clients can contact the appropriate team. Google Business Profiles are assessed against the eligibility rules for the actual offices and practitioners involved. We don’t create near-identical pages or additional profiles simply to appear in more places.

  • How long does law firm SEO take to show progress?

    The starting point, competition and work required all affect the timeframe. Completing technical fixes or publishing improved content is different from establishing how those changes affect visibility and enquiries. We agree a delivery schedule, review the evidence as it develops and explain what needs further attention. We don’t guarantee rankings, instructions or a particular result date.

  • How much should our firm budget for SEO?

    As a guide, recommended investment starts from £24,000 a year. A firm targeting several practice areas, offices or markets may need a different scope. We provide a proposal setting out the deliverables, timings and measures before work begins, so you understand what the programme includes.

  • How will you assess whether the enquiries are suitable?

    We agree what a relevant enquiry looks like for each priority service, then combine website measurement with feedback from the people assessing new requests. That can help distinguish general questions from enquiries progressing towards an instruction. Reporting depends on the information available and the appropriate handling of it, rather than assuming every form submission represents a new client.

  • Does your SEO service consider AI search?

    Yes. We consider AI-led discovery alongside other search activity, focusing on clear, useful information and credible expertise. Google’s AI Overviews and AI Mode use the same underlying SEO foundations rather than requiring special additional optimisation. We can strengthen those foundations, but cannot guarantee that an AI platform will cite your firm or reproduce its information accurately.