Suburban Bottlestore embodies a passion for premium wines and spirits, offering a diverse range of products to cater to every taste. Their commitment to quality and accessibility has established them as a go-to destination for both classic and artisanal drinks.
When it became clear that their existing website was limiting the potential of their Google Pay Per Click Advertising campaigns, they approached us for a website redesign and development. Our goal was to create a modern, bespoke e-commerce site that would not only enhance their online presence but also streamline their advertising campaigns.
Development of a modern, cleaner, and faster-performing website.
A high-performing, purchase-intent optimised website.
Seamless integration of e-commerce functionality using Shopify.
Creation of an easy-to-manage site, simplifying content management for staff.
Implementation of API links to supplier systems to automate order processing.
The Context & Challenge
Our team faced several intricate challenges. One of the primary tasks was the conversion of thousands of product lines from WooCommerce to Shopify format, which we successfully accomplished by developing a custom script. This technical transition was coupled with guiding the website owners through the process of switching from WooCommerce to Shopify, which involved an intensive learning phase for them. Additionally, we tackled the complex task of re-writing the existing API to ensure it was compatible with the Shopify platform. Another significant challenge was achieving a premium aesthetic for the website while adhering to a tight budget, a task that required creative solutions and meticulous planning to deliver the high-quality result the client expected.
What We Did
Designed a brand-new website focused on user experience and a premium feel.
Collaborated with an overseas development team for cost-effective Shopify development.
Implemented tracking and analytics for data collection and insights.
Provided ongoing strategic support and website assistance.
Re-integrated the new shopping feeds with the Google Ads campaign.
The Process & Insight
The website design process commenced with the homepage, where we established a sophisticated tone that would resonate throughout the entire site. Our approach involved custom-designing each template with meticulous attention to detail, aiming to elevate the shopping experience for customers. A key focus was on showcasing extensive product data, yet maintaining a clean, luxurious look that aligns with the brand’s premium ethos. This task involved extensive explorations and iterations of templates, in close collaboration with the client, to ensure that the final design not only met but exceeded their expectations and accurately reflected their brand identity.
We undertook a meticulous process to ensure the highest standards of quality and efficiency. This started with conducting thorough interviews to select a highly proficient overseas development team, ensuring we had the right expertise to bring our vision to life. This was required to meet certain budgeting requirements. Once the team was in place, we embarked on a collaborative journey, working closely with both the offshore development team and the client. This close collaboration was key in navigating the complexities of the Shopify development process, ensuring every aspect of the site was tailored to meet the specific needs of Suburban Bottlestore.
A critical component of this development was the successful reintegration of Google Ads shopping feeds with the new Shopify site. This integration was vital for maintaining the continuity of the store’s online marketing efforts and ensuring a seamless transition from the old platform. The reintegrated shopping feeds allowed for a smoother, more efficient marketing process, ensuring that the new Shopify site was not only a step up in terms of design and functionality but also in its capacity to drive sales and engage customers effectively.
Key Deliverables Achieved
Efficiently converted existing data to the Shopify platform.
Launched a new, responsive, and scalable e-commerce website on Shopify, accessible on all devices.
Remapped product feeds with Google Shopping Campaign for streamlined advertising and sales.
Through this transformative project, Suburban Bottlestore not only elevated their online presence but also optimised their operational efficiency, paving the way for increased sales and customer satisfaction. The new Shopify site is a testament to our commitment to delivering tailored digital solutions that align with our clients’ unique business needs and goals.
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